Presentation and discussion about private sector and consumer marketing approaches to facilitate public health campaigns and enhance uptake of interventions. The discussion panel comprises USAID, Project Last Mile, MenStar Coalition, PSI and FCB and will center around the process and role of consumer-marketing in public health, drawing examples from large-scale campaigns such as the MINA campaign in South Africa.
Target audience:
SBCC &ACSM technical specialistsPublic health specialists and Health Program LeadsHealth communication specialistsPublic health practitionersPolicy officersFundersMain objectives:
To discuss and illuminate private sector marketing strategies that can be leveraged to enhance public health communicationsSharing lessons and findings on opportunities to engage men in healthcare, and share novel findings on barriers men experience in uptake and accessing health care services Karam 5 International Social and Behavior Change Communication Summit info@sbccsummit.orgPresentation and discussion about private sector and consumer marketing approaches to facilitate public health campaigns and enhance uptake of interventions. The discussion panel comprises USAID, Project Last Mile, MenStar Coalition, PSI and FCB and will center around the process and role of consumer-marketing in public health, drawing examples from large-scale campaigns such as the MINA campaign in South Africa.
Target audience:
Main objectives:
