Karam 5 Auxiliary Event
Dec 06, 2022 07:00 AM - 09:00 AM(Africa/Casablanca)
20221206T0700 20221206T0900 Africa/Casablanca Leveraging private sector marketing approaches to facilitate uptake of public health interventions

Presentation and discussion about private sector and consumer marketing approaches to facilitate public health campaigns and enhance uptake of interventions. The discussion panel comprises USAID, Project Last Mile, MenStar Coalition, PSI and FCB and will center around the process and role of consumer-marketing in public health, drawing examples from large-scale campaigns such as the MINA campaign in South Africa.

Target audience:

SBCC &ACSM technical specialistsPublic health specialists and Health Program LeadsHealth communication specialistsPublic health practitionersPolicy officersFunders

Main objectives:

To discuss and illuminate private sector marketing strategies that can be leveraged to enhance public health communicationsSharing lessons and findings on opportunities to engage men in healthcare, and share novel findings on barriers men experience in uptake and accessing health care services
Karam 5 International Social and Behavior Change Communication Summit info@sbccsummit.org

Presentation and discussion about private sector and consumer marketing approaches to facilitate public health campaigns and enhance uptake of interventions. The discussion panel comprises USAID, Project Last Mile, MenStar Coalition, PSI and FCB and will center around the process and role of consumer-marketing in public health, drawing examples from large-scale campaigns such as the MINA campaign in South Africa.

Target audience:

  • SBCC &ACSM technical specialists
  • Public health specialists and Health Program Leads
  • Health communication specialists
  • Public health practitioners
  • Policy officers
  • Funders

Main objectives:

  • To discuss and illuminate private sector marketing strategies that can be leveraged to enhance public health communications
  • Sharing lessons and findings on opportunities to engage men in healthcare, and share novel findings on barriers men experience in uptake and accessing health care services
National Department of Health
United States Agency for International Development (USAID)
,
Project Last MIle
,
Population Services International (PSI)
 Jacqueline Devine
United States Agency for International Development (USAID)
,
Catholic relief services Nigeria
 Puja Peyden Tshering
,
Sight and Life Foundation
 Charity Aienobe-Asekharen
,
Brunel University London
 KAMAGATE VAHAMA
Consultant
Program Navigator
279 hits