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How can we combat disinformation through digital content? Research learnings from testing three digital interventions aimed at increasing resilience

Session Information

Mis- and disinformation are now recognised as among the key challenges faced by audiences globally. Internet access is growing across markets - even among historically disconnected populations. In tandem, access and use of social media platforms is increasing globally. Recent policy shifts among these platforms have led to a decreased focus on content moderation and therefore a proliferation of mis- and disinformation. These converging trends mean that global audiences are more vulnerable than ever to being exposed to mis- and disinformation, necessitating novel approaches to identifying risks related to mis- and disinformation as well as to building resilience among audiences.

This panel highlights three unique approaches to tackling this issue - each supported by robust research methods and distinct target audiences. Using a talk show-style format, a facilitator from BBC Media Action will host a semi-formal discussion amongst three panellists who conducted the relevant mis- and disinformation research and interventions. The host will introduce panellists and then invite them to compare and contrast their goals, approaches and tools, challenges and lessons learned, in an iterative and interactive way. The host will also invite the audience to contribute relevant ideas and experiences and to ask questions of the panellists both during and after the discussion.

This panel will open up a conversation about selecting strategies and tools for research and learning around digital SBCC through sharing of experiences and lessons, with the aim of informing and progressing understanding amongst researchers, implementers and funders.

20260625T1500 20260625T1615 America/Panama How can we combat disinformation through digital content? Research learnings from testing three digital interventions aimed at increasing resilience

Mis- and disinformation are now recognised as among the key challenges faced by audiences globally. Internet access is growing across markets - even among historically disconnected populations. In tandem, access and use of social media platforms is increasing globally. Recent policy shifts among these platforms have led to a decreased focus on content moderation and therefore a proliferation of mis- and disinformation. These converging trends mean that global audiences are more vulnerable than ever to being exposed to mis- and disinformation, necessitating novel approaches to identifying risks related to mis- and disinformation as well as to building resilience among audiences.

This panel highlights three unique approaches to tackling this issue - each supported by robust research methods and distinct target audiences. Using a talk show-style format, a facilitator from BBC Media Action will host a semi-formal discussion amongst three panellists who conducted the relevant mis- and disinformation research and interventions. The host will introduce panellists and then invite them to compare and contrast their goals, approaches and tools, challenges and lessons learned, in an iterative and interactive way. The host will also invite the audience to contribute relevant ideas and experiences and to ask questions of the panellists both during and after the discussion.

This panel will open up a conversation about selecting strategies and tools for research and learning around digital SBCC through sharing of experiences and lessons, with the aim of informing and progressing understanding amongst researchers, implementers and funders.

Pacifico - 3 International Social and Behavior Change Communication Summit info@sbccsummit.org

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Big Cabal Media (Zikoko)
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BBC Media Action
Shujaaz Inc
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Dr. Johanna Blakley
USC Norman Lear Center
Ms. Nini Oñate
DAKILA - Philippine Collective For Modern Heroism
Ms. Alexandra Maria Poblete
DAKILA Active Vista
Asociación PASMO
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Slides

179_1782352319055_SBCC_Mis_Disinformation_Panel_.pptx
Presentation Slide 1
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Submitted by Anita Eboigbe on 24 Jun, 08:52 PM

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