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Innovation to Expanding Access to Health Information and Rights

Session Information

20260624T1415 20260624T1530 America/Panama Innovation to Expanding Access to Health Information and Rights Pacifico - 3 International Social and Behavior Change Communication Summit info@sbccsummit.org

Presentations

Between Rights and Rhetoric: Navigating Evidence-based Advocacy in Free Nutritious Meal Debate

Oral Presentation 02:15 PM - 03:30 PM (America/Panama) 2026/06/24 19:15:00 UTC - 2026/06/24 20:30:00 UTC
In Indonesia, the Free Nutritious Meals (MBG) program is one of President Prabowo's flagship policies, targeting millions of beneficiaries, including schoolchildren, infants, toddlers, and pregnant women. 
From January to October 2025, CISDI monitored 5,455 online news articles, 407 social media posts, and 192 media items quoting CISDI using AI-assisted thematic analysis to identify shifts in framing around MBG. We found out that while initially framed as a nutrition-focused intervention, government communication gradually shifted the narrative toward economic success, emphasizing job creation and productivity, and neglecting nutrition rights and transparent governance.
To increase public and media awareness on nutrition rights, CISDI employed strategic communication and advocacy methods, including four media roundtables, five press releases, over five policy meetings with ministries and Parliament, collaborations with NGOs, and digital campaigns with 31 Instagram posts (reaching 1,739,526 accounts) and 50 TikTok videos (538,508 views) promoting rights-based and evidence-driven messages.
Findings reveal that between January and July, economic narratives dominated media coverage, while nutrition-focused framing appeared in less than 10% of reports. Following the August 2025 food poisoning incident, coverage shifted sharply toward accountability and food safety. CISDI's evidence-based advocacy directly influenced policymaking, including two parliamentary hearings, meetings with the National Nutrition Agency, and a policy brief submission to the Ministry of Health. Notably, CISDI's policy analysis was cited by Parliament, demonstrating measurable impact.
This case highlights how data-driven advocacy can realign narratives, promote transparency, and safeguard human rights through evidence-based communication.
Presenters Sadika Hamid
Center For Indonesia’s Strategic Development Initiatives (CISDI)
Co-authors Syailendra Persada
Center For Indonesia’s Strategic Development Initiatives (CISDI)
FK
Fachrial Kautsar
Center For Indonesia’s Strategic Development Initiatives (CISDI)
YM
Yurdhina Meilissa
Center For Indonesia’s Strategic Development Initiatives (CISDI)
IH
Iqbal Hafizon
Center For Indonesia’s Strategic Development Initiatives (CISDI)

It Takes a Village (and a Franchise): How Ecosystems Scale Girl-Centered Digital Health

Preformed Panel 02:15 PM - 03:30 PM (America/Panama) 2026/06/24 19:15:00 UTC - 2026/06/24 20:30:00 UTC
Presenters
DM
Debora Maboya
Tai Tanzania
Tanti Kostaman
UNICEF
Co-authors Gerda Binder
United Nations Children's Fund (UNICEF)

Can Mobile Money Agents Become a Sustainable Healthcare Service Platform?: Result from the implementation research in Uganda

Oral Presentation 02:15 PM - 03:30 PM (America/Panama) 2026/06/24 19:15:00 UTC - 2026/06/24 20:30:00 UTC
Sub-Saharan Africa's population is expected to surpass 2.5 billion by 2050, with a significant youth demographic. In Uganda, adolescents under 18 make up 53% of the population, and unintended pregnancies, especially among girls aged 15-19, pose health and socioeconomic challenges, including school dropouts. Despite limited healthcare access, particularly for unmarried adolescents, the Mobile Money Agents (MMAs) network offers a potential solution. MMAs are widely visited by young people, with agents who often build close relationships with adolescent clients.
This study tested the feasibility of MMAs as a health service delivery platform, focusing on sexual and reproductive health (SRH). The intervention involved trained MMAs providing SRH information, distributing free condoms, and referring adolescents to healthcare facilities. Implemented in Iganga and Bugiri municipalities for four months, the intervention reached 104,849 adolescent clients, with notable increases in condom use and client satisfaction. Specifically, condom use among sexually active adolescents in the intervention group increased by 10.4 percentage points.
Challenges included initial resistance from local leaders, but over time, community appreciation grew. The study highlighted the potential for MMAs to serve as effective platforms for SRH information, contraceptive distribution, and peer education, while also boosting MMA business operations. To scale this model, it is essential to integrate it with Uganda's public health system and telecommunications networks. This model shows promise for broader use across Sub-Saharan Africa, addressing adolescent SRH needs in regions with similar mobile money infrastructure.
Presenters Makiko Komasawa
Nagasaki University
Co-authors
MS
Miho Sato
Nagasaki University
RS
Rachana Shrestha
The University Of Tokyo
RS
Robert Ssekitoleko
Makerere University

Healthy Mothers and Smiling Babies: Improving Maternal and Child Health through Local-Language Mobile Messaging in Northern Ghana

Oral Presentation 02:15 PM - 03:30 PM (America/Panama) 2026/06/24 19:15:00 UTC - 2026/06/24 20:30:00 UTC
The "Healthy Mothers and Smiling Babies" pilot used mobile technology to improve communication and service uptake for maternal and child health (MNCH) in two districts of Northern Ghana. The initiative connected community health workers, pregnant women, and mothers with children under two through the Kpododo platform, which sends automated voice and text messages in 15 local languages. Forty Community-based Health Planning and Services (CHPS) facilities each received a tablet and trained staff to register and support clients. Between March and September 2023, 4,076 clients were enrolled and received over 35,500 personalized health messages on antenatal care, postnatal care, nutrition, malaria prevention, and family planning. The project combined digital communication with QR code tracking on client health record books to improve follow-up and continuity of care. Data from 316 client surveys and eight focus group discussions showed better appointment adherence and stronger engagement with health workers. The pilot demonstrates how localized mobile communication supports SBCC outcomes by improving access to timely, relevant information and reinforcing client–provider relationships. Lessons from this work show that community trust, message personalization, and integration with existing health systems are key to sustaining impact and advancing equitable access to care.
Presenters Harry Selorm Tenu
Kpododo Consult
272 visits

Session Participants

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Session speakers, moderators & attendees
Center For Indonesia’s Strategic Development Initiatives (CISDI)
Tai Tanzania
Nagasaki University
Kpododo Consult
+ 1 more speakers. View All
Ms. Winifred Kwaknat
Population Services International (PSI) Nigeria
Ms. Gerda Binder
,
United Nations Children's Fund (UNICEF)
German Development Cooperation (GIZ Tanzania)
40 attendees saved this session

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Slides

329_1781252658428_Sadika_Hamid___Between_Rights_and_Rhetoric__Oral_Presentation_.pptx
Presentation Slide 1
7
Submitted by Sadika Hamid on 12 Jun, 03:24 AM

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