Local, Ancestral, and Cultural Approaches to SBCC
This session explores how Indigenous, ancestral, and traditional knowledge systems shape social and behavior change communication. Drawing on perspectives from Latin America and the Caribbean, Africa, Asia, and beyond, participants will examine how local cultures, worldviews, and lived experiences influence understandings of development, social justice, and well-being. The discussion will consider how diverse knowledge traditions can inform SBCC practice and expand the ways change is understood and advanced across different cultural contexts.
Confirmed Speakers:
Gideon Too, VP Busara
Soraya Bayuelo, a storyteller driving cultural change in Colombia
Yutsu Maiche, Indigenous communicator, aspiring filmmaker, musician from Ecuador
Adebayo Fayoyin, chair, African Society for Social and Behavior Change
Omayra Casamá, Indigenous social worker, human and territorial rights advocate, and founder of the Emberá Women Artisans Association (AMARIE), Panama
Moderator:
Lorenzo Vargas, Director of Programmes, WACC-Centre for Communication Rights

Local, Ancestral, and Cultural Approaches to SBCC
This session explores how Indigenous, ancestral, and traditional knowledge systems shape social and behavior change communication. Drawing on perspectives from Latin America and the Caribbean, Africa, Asia, and beyond, participants will examine how local cultures, worldviews, and lived experiences influence understandings of development, social justice, and well-being. The discussion will consider how diverse knowledge traditions can inform SBCC practice and expand the ways change is understood and advanced across different cultural contexts.
Confirmed Speakers:
Gideon Too, VP Busara
Soraya Bayuelo, a storyteller driving cultural change in Colombia
Yutsu Maiche, Indigenous communicator, aspiring filmmaker, musician from Ecuador
Adebayo Fayoyin, chair, African Society for Social and Behavior Change
Omayra Casamá, Indigenous social worker, human and territorial rights advocate, and founder of the Emberá Women Artisans Association (AMARIE), Panama
Moderator: Lorenzo Vargas, Director of Programmes, WACC-Centre for Communication Rights
Sala de Banquetes América - 1 and 2 (Plenary) International Social and Behavior Change Communication Summit info@sbccsummit.orgTechnical Issues?
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