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Using behavioural science to develop targeted interventions: A toolkit to build localised immunisation demand strategies

Session Information

This interactive skills-building workshop will introduce participants to the Demand Strategy Builder tool (DSB)-a structured, collaborative, and human-centred process for identifying localised reasons for low immunisation and co-creating behavioural solutions to increase vaccine uptake. Developed by Common Thread and UNICEF as a global public good, the DSB is designed to be locally led at the subnational level, bringing together government staff, healthcare workers, community leaders, and partners to build a plan for increasing vaccine uptake amongst high-risk zero dose or undervaccinated communities. The DSB tool follows a process to guide teams through five steps: analysing existing data and aligning on the problem, exploring barriers, analysing findings and designing solutions, with a view to a high-level implementation plan. 

This skills-building workshop session will provide: 1) an initial overview and training of the DSB tool: its process, benefits, and outcomes, and 2) a hands-on, gamified activity using visual cards of behavioural science-informed interventions. Participants will learn how to categorise barriers according to BeSD, then map the intervention cards to these barriers. By the end they'll learn a fun and interactive process for co-creating evidence-based demand solutions.

Jun 26, 2026 09:45 - 11:45(America/Panama)
Venue : Istmo - 4
20260626T0945 20260626T1145 America/Panama Using behavioural science to develop targeted interventions: A toolkit to build localised immunisation demand strategies

This interactive skills-building workshop will introduce participants to the Demand Strategy Builder tool (DSB)-a structured, collaborative, and human-centred process for identifying localised reasons for low immunisation and co-creating behavioural solutions to increase vaccine uptake. Developed by Common Thread and UNICEF as a global public good, the DSB is designed to be locally led at the subnational level, bringing together government staff, healthcare workers, community leaders, and partners to build a plan for increasing vaccine uptake amongst high-risk zero dose or undervaccinated communities. The DSB tool follows a process to guide teams through five steps: analysing existing data and aligning on the problem, exploring barriers, analysing findings and designing solutions, with a view to a high-level implementation plan. 

This skills-building workshop session will provide: 1) an initial overview and training of the DSB tool: its process, benefits, and outcomes, and 2) a hands-on, gamified activity using visual cards of behavioural science-informed interventions. Participants will learn how to categorise barriers according to BeSD, then map the intervention cards to these barriers. By the end they'll learn a fun and interactive process for co-creating evidence-based demand solutions.

Istmo - 4 International Social and Behavior Change Communication Summit info@sbccsummit.org
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UNICEF Global Health Practice
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Ms. Nicole Raehle
Swiss Red Cross
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190_1781787601225_DSB___SBCC_Workshop_Session_.pptx
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Submitted by Cassie Hornsby-Waide on 18 Jun, 08:00 AM

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