By 2030, nearly 40% of India's population will reside in urban areas, with vulnerable groups facing compounded challenges of overcrowding, poor sanitation, limited entitlements, climate risks, and fragmented health services. This study aimed to strengthen urban health outcomes by enhancing inclusive, participatory social and behaviour change communication (SBCC) through community and system empowerment.
In Bengaluru and Mysuru, we adopted a co-design approach with community based organsiations such as women's self-help groups, Mahila Arogya Samitis (the local Women's Health Committees of slums) along with frontline health facilities, and ULB platforms to collaboratively design and implement SBCC interventions. The approach fostered stronger community engagement, improved health-seeking behaviours, and more effective linkages with public services, reducing inequities in access. These findings illustrate that empowering communities and systems to act jointly in shaping communication and outreach leads to more sustainable and equitable urban health responses, offering a replicable pathway for SBCC practice in rapidly urbanizing contexts.
By 2030, nearly 40% of India's population will reside in urban areas, with vulnerable groups facing compounded challenges of overcrowding, poor sanitation, limited entitlements, climate risks, and fragmented health services. This study aimed to strengthen urban health outcomes by enhancing inclusive, participatory social and behaviour change communication (SBCC) through community and system empowerment.
In Bengaluru and Mysuru, we adopted a co-design approach with community based organsiations such as women's self-help groups, Mahila Arogya Samitis (the local Women's Health Committees of slums) along with frontline health facilities, and ULB platforms to collaboratively design and implement SBCC interventions. The approach fostered stronger community engagement, improved health-seeking behaviours, and more effective linkages with public services, reducing inequities in access. These findings illustrate that empowering communities and systems to act jointly in shaping communication and outreach leads to more sustainable and equitable urban health responses, offering a replicable pathway for SBCC practice in rapidly urbanizing contexts.
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