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Health Bazaar Initiative to Improve RMNCAYH Service Utilization and Promoting Health Behaviours in Ethiopia: SBCC Innovations and Best Practices

Session Information

Many women in rural and hard-to-reach areas of Ethiopia face serious challenges when it comes to accessing SRH services, such as FP, ANC, and skilled birth assistance. These challenges include long distances to health facilities, lack of information, cultural beliefs, and economic hardship. To address this problem, Amref Health Africa implemented a new approach called the Health Bazaar, community-based health event that brings SRH services directly to the people. These events provide information, free health services, and create safe spaces for women to learn and ask questions about their health.

This study compared health outcomes between areas where Health Bazaars were held and areas that continued with regular health services. We collected data from over 1,200 women and reviewed health system records to see if the intervention made a difference. The results showed that women in Health Bazaar areas were more likely to use contraceptives, attend antenatal care, give birth at health facilities, and receive postnatal care. These improvements were significantly higher than in areas without the intervention. Women also reported feeling more informed and supported in making decisions about their reproductive health.

The study findings suggest that the Health Bazaar model is a promising strategy to improve access to SRH services in underserved communities. With proper support and investment, this approach could be scaled up across similar low-resource settings to help ensure that all women-no matter where they live-can access the care they need.

Jun 23, 2026 16:00 - 17:15(America/Panama)
Venue : Foyer Americas
20260623T1600 20260623T1715 America/Panama Health Bazaar Initiative to Improve RMNCAYH Service Utilization and Promoting Health Behaviours in Ethiopia: SBCC Innovations and Best Practices

Many women in rural and hard-to-reach areas of Ethiopia face serious challenges when it comes to accessing SRH services, such as FP, ANC, and skilled birth assistance. These challenges include long distances to health facilities, lack of information, cultural beliefs, and economic hardship. To address this problem, Amref Health Africa implemented a new approach called the Health Bazaar, community-based health event that brings SRH services directly to the people. These events provide information, free health services, and create safe spaces for women to learn and ask questions about their health.

This study compared health outcomes between areas where Health Bazaars were held and areas that continued with regular health services. We collected data from over 1,200 women and reviewed health system records to see if the intervention made a difference. The results showed that women in Health Bazaar areas were more likely to use contraceptives, attend antenatal care, give birth at health facilities, and receive postnatal care. These improvements were significantly higher than in areas without the intervention. Women also reported feeling more informed and supported in making decisions about their reproductive health.

The study findings suggest that the Health Bazaar model is a promising strategy to improve access to SRH services in underserved communities. With proper support and investment, this approach could be scaled up across similar low-resource settings to help ensure that all women-no matter where they live-can access the care they need.

Foyer Americas International Social and Behavior Change Communication Summit info@sbccsummit.org
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