Reda 4 Auxiliary Event
Dec 06, 2022 06:30 PM - 08:30 PM(Africa/Casablanca)
20221206T1830 20221206T2030 Africa/Casablanca Go for the Gold! Win the Vaccine Misinformation Olympics!

The COVID-19 pandemic brought fresh attention to the ways that misinformation and disinformation influence vaccine demand. The role of social media algorithms in turbo-charging the spread of rumors and falsehoods is in the spotlight as never before. There have also been new opportunities to understand the real-world concerns of communities and to engage with them using digital tools. Just as trusted messengers play a key role in shaping offline community dialogue on vaccine safety and efficacy, online influencers are also well-placed to develop and deliver impactful information to vulnerable groups. This session will discuss examples from polio, routine immunization and COVID-19 of how this dynamic field can be used to counter misinformation and build demand.

Reda 4 International Social and Behavior Change Communication Summit info@sbccsummit.org

The COVID-19 pandemic brought fresh attention to the ways that misinformation and disinformation influence vaccine demand. The role of social media algorithms in turbo-charging the spread of rumors and falsehoods is in the spotlight as never before. There have also been new opportunities to understand the real-world concerns of communities and to engage with them using digital tools. Just as trusted messengers play a key role in shaping offline community dialogue on vaccine safety and efficacy, online influencers are also well-placed to develop and deliver impactful information to vulnerable groups. This session will discuss examples from polio, routine immunization and COVID-19 of how this dynamic field can be used to counter misinformation and build demand.

No speaker for this session!
No moderator for this session!
No attendee has checked-in to this session!
No speaker for this session!
Program Navigator
235 hits