Karam 2 - English, Español, Français, عربي interpretation Auxiliary Event
Dec 07, 2022 07:30 AM - 09:00 AM(Africa/Casablanca)
20221207T0730 20221207T0900 Africa/Casablanca Dialogue with the Private Sector

The purpose of this side event is to bring together a diverse audience of external (to UNICEF) stakeholders representing a spectrum of the private sector and members of the SBC community, to discuss and generate ideas for innovative programming, service delivery and community engagement by understanding and hearing more about approaches that have worked for the private sector. The session will consist of 3-4 senior private sector leaders engaging in a conversation around how their enterprises have successfully leveraged SBCC as a key strategy while running an effective, cutting-edge and profitable business. These private sector leaders will be selected from a list of specific corporate entities that UNICEF engages with and that exhibit core business principles that are aligned with socially responsible outcomes as outlined by the private sector partnerships principles of the SBC Program Guidance. The expected outcome of this dialogue is to hear of success stories and innovative applications of SBCC principles to deliver results that have created a huge and lasting impact for the private sector. Through this candid conversation with experts, we will learn from their experiences and how they would then apply to UNICEF field level realities. This moderated conversation will be followed by an interactive session with the audience. How will it contribute to new learnings, ideas, and perspectives? This side event will bring together specialists from different industries and explore ways in which SBC principles have applied to their enterprises through core business functions such as operations, product-focused design and workforce development. Rather than the focus of the session being on UNICEF's work, the conversation will revolve around how each company has used social/ ...

Karam 2 - English, Español, Français, عربي interpretation International Social and Behavior Change Communication Summit info@sbccsummit.org

The purpose of this side event is to bring together a diverse audience of external (to UNICEF) stakeholders representing a spectrum of the private sector and members of the SBC community, to discuss and generate ideas for innovative programming, service delivery and community engagement by understanding and hearing more about approaches that have worked for the private sector. The session will consist of 3-4 senior private sector leaders engaging in a conversation around how their enterprises have successfully leveraged SBCC as a key strategy while running an effective, cutting-edge and profitable business. These private sector leaders will be selected from a list of specific corporate entities that UNICEF engages with and that exhibit core business principles that are aligned with socially responsible outcomes as outlined by the private sector partnerships principles of the SBC Program Guidance. The expected outcome of this dialogue is to hear of success stories and innovative applications of SBCC principles to deliver results that have created a huge and lasting impact for the private sector. Through this candid conversation with experts, we will learn from their experiences and how they would then apply to UNICEF field level realities. This moderated conversation will be followed by an interactive session with the audience. How will it contribute to new learnings, ideas, and perspectives? This side event will bring together specialists from different industries and explore ways in which SBC principles have applied to their enterprises through core business functions such as operations, product-focused design and workforce development. Rather than the focus of the session being on UNICEF's work, the conversation will revolve around how each company has used social/ behavioural sciences and strategies to expand their businesses' reach and potentially contribute to social change. Furthermore, this innovation-led exchange can lead to new approaches to strategy design, resource mobilisation and management for Programmes. How is it relevant to policy development? Discussions will be focused on analysing the private sector's pre-existing integration of SBC approaches and strategies through product design, delivery and evaluation. Lessons learnt through this exchange can be used to influence how UNICEF devises and disseminates health services and products, as well as provide a new edge to approaching policy development and get individuals to think of SBC as a powerful tool that is already being used by the most successful businesses and that can also generate partnerships to contribute to significantly to social impacts. 

Light snacks will be provided.

Moderators: 

Rania Elessawi, Social Behaviour Change Specialist, Partnerships, UNICEF NYHQ 

Ruchira Gujral, Programme Manager, Business Engagement & Child Rights (BECR), UNICEF HQ Geneva

Speakers:

  1. Sourav Roy: Chief, Corporate Social Responsibility, Tata Steel Limited
  2. Dina H. Sherif: Executive Director, Legatum Center, Senior Lecturer, Sloan School of Management (MIT)
  3. Prachi Jha: Marketing and Communications Lead, Uplink, World Economic Forum
  4. Hilde Hendrickx: Behavioral Scientist and Project Leader, Unilever 
UNICEF NYHQ
United Nations Children's Fund (UNICEF)
 Puja Peyden Tshering
,
Sight and Life Foundation
 Luca Uguzzoni
Ambi Group
Ms. Iman AL Khatib
,
UNICEF Lebanon
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