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Karam 1 Auxiliary Event Room holds: 64
Dec 09, 2022 07:00 AM - 09:00 AM(Africa/Casablanca)
20221209T0700 20221209T0900 Africa/Casablanca Meeting people where they are: using Behavioral Science to improve referral pathways

Join Genesis Analytics for a fun and interactive session where you'll have the opportunity to map out a user journey, identify pain points and hear from organisations who have done interesting work in changing how we think about referral pathways. This session is for implementers, practitioners and designers alike from across health and social sectors.Referral pathways are important in linking people to services, such as health, psychosocial support, case management, financial aid, safety and justice, and so on. How individuals experience a referral journey can determine whether users follow-through with these services. Referral pathways that are not based on behavioural theory and evidence contribute to late adoption or drop-off. Meeting people where they are and addressing their pain points along the referral pathway could make this journey easier and improve immediate and continued uptake of services.Behavioural Science theories and approaches give us tools to map out these journeys, understand the behavioural and normative barriers and develop solutions that are innovative, effective and measurable.

Moderators:

Micah Fineberg, Genesis Analytics

Thomas Ofem, Genesis Analytics

Presenters:

Shawn Malone, Population Services International

Aditya Jagati, Busara

Wanjiru Mathenge, IPPF

Linda Osaji, Breakthrough ACTION Nigeria

Karam 1 International Social and Behavior Change Communication Summit info@sbccsummit.org

Join Genesis Analytics for a fun and interactive session where you'll have the opportunity to map out a user journey, identify pain points and hear from organisations who have done interesting work in changing how we think about referral pathways. This session is for implementers, practitioners and designers alike from across health and social sectors.

Referral pathways are important in linking people to services, such as health, psychosocial support, case management, financial aid, safety and justice, and so on. How individuals experience a referral journey can determine whether users follow-through with these services. Referral pathways that are not based on behavioural theory and evidence contribute to late adoption or drop-off. Meeting people where they are and addressing their pain points along the referral pathway could make this journey easier and improve immediate and continued uptake of services.
Behavioural Science theories and approaches give us tools to map out these journeys, understand the behavioural and normative barriers and develop solutions that are innovative, effective and measurable.

Moderators:

Micah Fineberg, Genesis Analytics

Thomas Ofem, Genesis Analytics

Presenters:

Shawn Malone, Population Services International

Aditya Jagati, Busara

Wanjiru Mathenge, IPPF

Linda Osaji, Breakthrough ACTION Nigeria

,
Johns Hopkins Center for Communication Programs (CCP)
Busara Center for Behavioral Economics
,
Population Services International (PSI)
Dr. Thomas  Ofem
Johns Hopkins Center for Communication Programs (CCP)
Ms. Micah Fineberg
Genesis Analytics
,
Jhpiego
Program Navigator
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