Adolescents/Youth | Digital/Mobile | Entertainment Education | Gender Aud des Ambassadeurs Multimedia Presentation
Dec 05, 2022 04:00 PM - 05:15 PM(Africa/Casablanca)
20221205T1600 20221205T1715 Africa/Casablanca Media as a Classroom: Using Media Platforms for Education Aud des Ambassadeurs International Social and Behavior Change Communication Summit info@sbccsummit.org
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Noa Ubongo: East Africa's most popular youth learning platform
Multimedia ShowcasePractice-oriented proposals 04:00 PM - 05:15 PM (Africa/Casablanca) 2022/12/05 15:00:00 UTC - 2022/12/05 16:15:00 UTC
In Tanzania, 800,000 youth enter labor market each year with only 35% of them having completed their secondary education. And even those who have, lack the essential skills, knowledge and confidence to start a productive independent live. As a result, a lot of young people are stuck, unemployed and barely scraping by with their potential contribution to country's economic growth being wasted each day.


In response to this Khanga Rue, a leading creative agency in East Africa, developed an online learning platform 'Noa Ubongo' ('Sharpen Your Brain' in Swahili). The platform offers free educational content on workforce readiness, financial literacy, entrepreneurship, agri-business and other topics that equip youth with skills required to gain financial independence. 'Noa Ubongo' content is in Swahili and accessible across an array of online channels. Since the launch Khanga Rue has partnered with a number of organisations, with a shared mission of empowering the youth, for content co-creation.


Noa Ubongo now has over 40 classes and our content has been viewed for over 7 million times across different channels, reaching 12% of Tanzania's online youth population and beyond.  However, to counteract a limited internet and mobile phone penetration in rural Tanzania, 'Noa Ubongo' is also being disseminated through both formal and informal on the ground structures. For example, UNCDF Tanzania is using 'Noa Ubongo' content in refugee camps in Tanzania and Rwanda.  In 2022, Khanga Rue launched a podcast channel, with audio only classes in English hoping to reach a wider African audience.  
Presenters
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Pat Olvera
Khanga Rue
Co-authors Nisha Shah-Sanghvi
Khanga Rue
N*Gen - Africa's first science show for the next generation
Multimedia ShowcasePractice-oriented proposals 04:00 PM - 05:15 PM (Africa/Casablanca) 2022/12/05 15:00:00 UTC - 2022/12/05 16:15:00 UTC
N*Gen (short form of "Next Generation" and pronounced "Engine") is the first Panafrican science tv show for young learners and their families. The show is designed to foster a culture of curiosity and discovery, model new holistic ways of approaching learning, increase trust in science and scientists, and promote positive gender norms.
Conceptualized and launched at the onset of the COVID pandemic to help homebound children during lockdowns and school closures in Sub-Saharan Africa, N*Gen is now reaching millions of viewers through free-to-air pro bono tv broadcast on 45+ different networks across the continent, and more broadly via satellite. Educators and students worldwide are using the show and accompanying activity packs for their science learning at schools and homes alike via online platforms like Discovery Education. 
N*Gen is an engaging compilation of STEM educational segments delivered by charismatic teachers, exciting animations, quizzes, experiments, trips to the field where kids meet scientists and learn about their work and disciplines, as well as interstitials with fitness and mindfulness exercises, or tips for healthy living.
Season Two of the show uses climate change as a through line to explore a range of pressing topics, like ocean conservation, ecosystem change, disease misinformation/myth busting, vaccines, and human-wildlife interactions, among other topics. 
Twenty six (26) half-hour episodes filmed in Kenya, Nigeria, South Africa, Tanzania and Uganda have been produced thus far and PVI is currently in pre-production phase for Season Three of the show, which includes research trials to evaluate its impact.
Presenters Gosia Lukomska
Peripheral Vision International
Building India’s first digital media SBCC ecosystem to inspire and equip adolescent girls to take greater control of their sexual and reproductive health
Multimedia ShowcasePractice-oriented proposals 04:00 PM - 05:15 PM (Africa/Casablanca) 2022/12/05 15:00:00 UTC - 2022/12/05 16:15:00 UTC
Girl Effect's youth brand, Chhaa Jaa ('Go forth and shine') is India's first digital media SBCC ecosystem designed for lower-income, adolescent girls across the northern, Hindi belt. Launched in 2019, Chhaa Jaa's focus is on inspiring and equipping girls with the right skills and confidence to navigate the critical time of adolescence.


Leveraging the exploding access to the internet by young girls in India, Chhaa Jaa has been designed with and for adolescent girls to help them write their own story. Our multi-channel approach across 'broadcast' content and 'interactive' conversations supports girls along the entire behaviour change journey. We focus on the girl, and actions that she can take - motivating her, giving her the ability to take that action via the right tools and resources and then facilitating and enabling the actual behaviour itself. Each product plays a unique role, and through a sophisticated targeting approach we ensure we reach the right audience.


A detailed understanding of our audience's existing media landscape within which we must fit, married with techniques from behaviour change theory have informed our design process to create content formats and technology products that girls love, trust and need.


Over almost three years of building out Chhaa Jaa in a lean and iterative manner, we have demonstrated that this model works - having reached over 10 million girls and demonstrating proof of impact of our model.  
Presenters
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Sneha Chaturvedi
Girl Effect
SK
Sowjanya Kanuri
Girl Effect
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Girl Effect
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Peripheral Vision International
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Khanga Rue
Mr. Pablo Cruz
Comunicares
Dr. Lauren Frank
Portland State University
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