The COVID-19 Trends and Impact Survey, a daily global survey of knowledge, vaccine acceptance and behavioral practices around COVID-19, launched in May 2021. This large dataset (170,000 responses on average, per week) was used to produce the COVID Behaviors Dashboard, a series of data visualizations providing behavioral insights for 114 countries. While working with these data, it quickly became clear there were gaps due to inequalities in data collection – particularly in the areas of gender, age and urban/rural breakdowns – as well as representation from LMICs. Transparency in data collection and methodology is imperative to build trust with the end user – in this case, WHO officials, public health communication practitioners and policy makers. This presentation will provide attendees both on the research and program side with insight into the processes involved in working with large datasets as well as considerations data users need to be aware of as they interpret data on behaviors. Attendees should walk away recognizing the imperative for all who are working in global health to advocate for representative data; gender, age and residence should not disqualify individuals from inclusion.

Since 2017, The Public Good Projects (PGP) has monitored public media data around 15 distinct health topics, most recently related to immunizations and COVID-19 misinformation. PGP's social listening consolidates online data from social listening platforms with hyperlocal offline data gathered through close relationships with organizations working on the ground. No single social listening platform is responsible for PGP's data; instead PGP has strong relationships with all major social media companies and contracts with multiple competing media monitoring systems. By combining data from these platforms with offline insights from local organizations, data can be triangulated in ways no other social listening system is capable of. Data are used to create programs and messages that speak directly to the way that a health topic is being understood by a specific population. As part of its programs, PGP often provides local partners with customized access to the social listening tools. Providing community-level access to these powerful disease surveillance systems allows local programs to benefit from datasets that categorize a community's understanding of critical health topics. By employing PGP's holistic approach to social listening, communities can benefit from a more nuanced understanding of vaccine misinformation. This presentation will relay lessons learned from PGP's social listening experience, with commentary on challenges and opportunities, and the future of using social listening to address health misinformation.

Back in early 2020, the unprecedent economic crisis in Lebanon, coupled with the COVID-19 outbreak and the Beirut Blast deeply distrusted the public system to provide quality care and respond to the health emergency, which in turn fuelled mis/dis information, rumours, and panic among communities. To support the government efforts in preparedness and response to COVID-19, UNICEF set-up a RCCE (Risk Communication and Community Engagement) task force in close collaboration with WHO. The immediate aim was to understand the society's perceptions and attitudes, to then promote healthy and protective behaviors and practices, as well as to increase demand for key services through community engagement, social mobilization, and public communication. 
The platform brought together more than 30 stakeholders, including line Ministries, academic institutions, NGOs, faith-based organizations and other UN entities to respond to the RCCE Strategic Action Plan. The plan outlined key strategic interventions for the development of operational initiatives to establish integrated RCCE systems and processes, enhance collaboration and partnership, build capacities, raise public awareness, cultivate community mobilization and engagement, and ultimately, change behaviors.
Inspired by the Socio-Ecological Model, UNICEF assisted relevant government counterparts and civil society partners in designing and implementing a humanitarian coordination structure aiming to deliver an evidence-based response to effectively engage the community in three distinct from March 2020 to December 2021: the awareness campaigns, the Beirut blast response, and the vaccination uptake.