Karam 5 - English, Français interpretation Panel Presentation
Dec 05, 2022 02:00 PM - 03:15 PM(Africa/Casablanca)
20221205T1400 20221205T1515 Africa/Casablanca Harnessing the Power of Youth for Impact Karam 5 - English, Français interpretation International Social and Behavior Change Communication Summit info@sbccsummit.org
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SKY Girls: Creating a Girl-led Empowerment Movement for Tobacco Prevention in Sub-Saharan Africa
Oral Presentation 02:00 PM - 03:15 PM (Africa/Casablanca) 2022/12/05 13:00:00 UTC - 2022/12/05 14:15:00 UTC
SKY Girls is a pan-African behaviour change programme for adolescent girls focused on tobacco prevention, funded by the Bill & Melinda Gates Foundation. SKY Girls was launched in 2013 in Botswana because of a rise in youth tobacco use rates, and in response to the fact that youth female tobacco rates had begun to outstrip adult women's, suggesting a generational shift in attitudes and behaviour. SKY is now active in 5 target countries; Ghana, Kenya, Cote d'Ivoire, Zambia. 
SKY aims to reduce the aspirational value of tobacco, and build social competence in rejecting tobacco through multiple online and offline channels, from magazines, vlogs, social media, radio, feature-length films, school clubs and community events. Girls "join the movement" by taking the SKY pledge, a commitment device whereby they promise to be "true to myself" and use a choice mechanic to articulate what they do and don't want in their life. The channels deliver wide reach and multi-directional communication, creating a community where girls interact with each other and provide feedback loops to implementers. Co-creating content and placing girls at the forefront was central to SKY's strategy, with a network established to give girls a voice in the overall development and direction of the movement. 
A Tulane University evaluation found SKY to decrease girls' belief that their peers could justify smoking by 20 percentage points, and a University of Botswana study found a 25-percentage point decrease in the belief amongst girls that "most people my age smoke".
Presenters Gaone Manatong
The Dialogue Group
Alice Railton
Good Business
SS
Samira Saadu
Now Available Africa
We Have to Help Young People Find Services: Co-Creating a Multilevel and Multisectoral Solution to Address Teenage Pregnancy
Oral Presentation 02:00 PM - 03:15 PM (Africa/Casablanca) 2022/12/05 13:00:00 UTC - 2022/12/05 14:15:00 UTC
Teenage pregnancy is a national social emergency in the Philippines. In August 2019, USAID ReachHealth, a five-year family planning project based in the Philippines, set out to help reduce teenage pregnancy nationwide. ReachHealth used a Human-Centered Design (HCD) research framework to hear new voices and co-create solutions. The insights from the HCD process led to co-designing the Comprehensive Sexuality Education (CSE) - Adolescent Reproductive Health (ARH) Convergence, an intersectoral approach that seeks to harmonize strategies and implement collaborative activities to holistically support teens in the home, school, community, and health facility. It is the collective agenda of Department of Health (DOH), Commission on Population and Development (POPCOM), Department of Education (DepEd), Local Government Units (LGUs), youth-serving organizations, and local adolescent groups. The multisectoral CSE-ARH convergence recognizes that there are several social determinants of teenage pregnancy and tackles this on multiple levels – from helping teenagers themselves access accurate, age-appropriate ARH information, to building the capacity of parents to communicate with their teenagers about love, sex, and relationships, to establishing referral linkages between schools and adolescent-friendly health facilities. Facilitating this intersectoral collaboration for collective action is not easy. Yet, it is about time we stopped working and thinking in silos. Stakeholders need to harness collective action towards improving teenage pregnancy, and start including adolescents in co-designing interventions and seeing them as holistic individuals with interconnected needs. Progress will be difficult and slow, but its impact on overall adolescent health will be worth it.
Presenters
LG
Lucille Galicha
Research Triangle Institute - ReachHealth Project
VA
Via Abellanosa
Johns Hopkins Center For Communication Programs (CCP)
Co-authors
BP
Billie Puyat Murga
Johns Hopkins Center For Communication Programs (CCP)
JL
Jeffry Lorenzo
Johns Hopkins Center For Communication Programs (CCP)
RB
Russel Cyra Borlongan
Johns Hopkins Center For Communication Programs (CCP)
AG
Algin Gultia
Johns Hopkins Center For Communication Programs (CCP)
Use of Impactful Stories to Address and Assess Provider Bias: Lessons from the Beyond Bias Project
Oral PresentationPractice-oriented proposals 02:00 PM - 03:15 PM (Africa/Casablanca) 2022/12/05 13:00:00 UTC - 2022/12/05 14:15:00 UTC
Addressing provider behavior and drivers of provider biases towards youth clients in contraceptive service delivery – either due to age, marital status, parity, social economic background or education status/level – calls for a deeper contextual understanding of social cultural norms that govern patient-doctor interactions as well as a slew of other prevailing structural factors. Lessons from the Beyond Bias project provide compelling insights about the limitation of current approaches used to address provider bias and measure client experience of bias.
A rigorous multi-disciplinary approach that combined adolescents and youth sexual and reproductive health (AYSRH) evidence and best practices with behavioral economics and market research methodologies including human centered design (HCD) and segmentation analysis unveiled the intricacies of provider bias and informed the development of a novel behavior change strategy. The model incorporates solutions that employ the power of storytelling to illuminate experiences of clients and the struggles of providers in serving youth clients. 
A randomized controlled trial (RCT) was used to evaluate the model. Findings show the model had significant improvements in provider attitudes/beliefs, counseling quality, and client experiences. However, no changes were observed in method dispensation i.e., method of choice received by clients, begging the question: Does comprehensive counseling lead to a change in method of choice? OR Is method mix a good indicator of informed choice? Future evaluation efforts to assess the effectiveness of the Beyond Bias model or other work on provider behavior should consider use of stories/vignettes to explore these important questions.  
Presenters
LM
Lydia Murithi
Pathfinder International
Co-authors
TG
Theo Gibbs
YLabs
RH
Rebecca Hope
Y-Labs
UL
Upendo Laizer
Pathfinder International
BB
Bagnomboe Bakiono
Pathfinder International
MS
Muhammad Sharjeel
Pathfinder International
,
Johns Hopkins Center for Communication Programs (CCP)
The Dialogue Group
Good Business
Now Available Africa
,
Envisions Institute of Development
Ms. HANA  BANAT
Save the Children US-OSRA Cairo Project
 Megan Williams
,
Splash International
,
UNICEF Botswana
ARDA Development Communication Incorporated
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