Adolescents/Youth | Entertainment Education | Nutrition | Global Water, Sanitation and Hygiene (WASH) Reda 4 Panel Presentation
Dec 05, 2022 04:00 PM - 05:15 PM(Africa/Casablanca)
20221205T1600 20221205T1715 Africa/Casablanca The Dirty Truth: Scaling Up Strategies to Improve WASH Outcomes Reda 4 International Social and Behavior Change Communication Summit
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Using Global Evaluation Criteria to Measure SBCC Program Success
Oral Presentation 04:00 PM - 05:15 PM (Africa/Casablanca) 2022/12/05 15:00:00 UTC - 2022/12/05 16:15:00 UTC
In India, adequate menstrual hygiene management (MHM) is impeded by diverse issues. GARIMA is an SBCC initiative from Uttar Pradesh, India that aimed to increase dialogue on menstruation, address related norms and restrictions, and foster an environment where girls can practice adequate MHM with dignity. Using a social-ecological perspective, GARIMA included adolescent girls and their mothers as primary audiences and fathers, health workers, and teachers as secondary audiences. GARIMA was implemented in 1,975 villages reaching 64,000 girls. Mixed methods evaluation was based on OECD-DAC criteria. Quantitative structured interviews using an intervention-comparison design included programme beneficiaries (n = 2,289) and implementers (n = 315) matched with comparison group respondents (n = 2,370 and n = 212, respectively). GARIMA established relevance by complementing governmental infrastructural efforts. Effectiveness was established through significant direct and indirect positive effects and, while causal attribution is hard to determine, potential impact was seen through significantly higher adequate MHM behaviors among intervention respondents. Efficiency was assessed by evaluating the processes of local partners implementing activities using a standardized package of SBCC materials. Sustainability was evident from the integration of GARIMA within national and regional government initiatives. Dialogue remained concentrated at same-sex family and peer levels and reasons and expectancies for actions were not articulated, suggesting norm internalization. However, GARIMA empowered adolescents to voice actions around sexual harassment, child marriage, and education. Adolescent girls' groups expanded social networks, increased social capital, and trained a cadre of peer educators and health workers as change agents.
Presenters Suruchi Sood
Drexel University
Baby WASH in Ethiopia: Tackling Open Defecation, Stunting and Early Child Development Through Multimedia Social and Behavior Change Interventions.
Oral Presentation 04:00 PM - 05:15 PM (Africa/Casablanca) 2022/12/05 15:00:00 UTC - 2022/12/05 16:15:00 UTC
As part of the integrated early childhood development approach, United Nations Children's Fund (UNICEF) initiated an evidence-based program in 2017 known as Baby WASH to reduce the number of babies and young children's unhygienic interaction and microbial burden in play and feeding environments. Baby WASH is a set of Water, Sanitation, and Hygiene interventions that focus on pregnant women, babies and children under 3 years and their parents, including the safe disposal of child feces, protective hygienic play, handwashing with soap refocused on the child's hands, food hygiene, safe water management and reduction of soil-transmitted helminths. Nutrition-sensitive interventions are a critical component of WASH programming to mitigate stunting.
Informed by formative research, the SBCC intervention used a multi-media approach to reach the rural population. An interactive magazine radio program that has a drama segment was produced and broadcast in local languages. Media dark areas and the underserved population were reached through the establishment of listener clubs that facilitate discussion based on content broadcasted. Interpersonal tools were developed and used by community workers to support interpersonal communication. The result is that there has been changed in knowledge and practice around WASH practices such as handwashing at critical moments, use of potties, and creating a safe play environment for children. The intervention is believed to have a multisectoral outcome by contributing to reducing stunting, improving child's health and wellbeing, and improving sanitation practices in general.
Kalkidan Gugsa
United Nations Children's Fund (UNICEF)
Talking 'Shit': Lessons on Entertainment Education from an Urban Sanitation Drama
Oral Presentation 04:00 PM - 05:15 PM (Africa/Casablanca) 2022/12/05 15:00:00 UTC - 2022/12/05 16:15:00 UTC
There is an emerging body of research evaluating the effectiveness of 'edutainment' interventions. This paper presents the results of a mixed methods evaluation of 'Navrangi Re!', a 26-episode television drama aired in India in 2019 (and now a web-series in 2022), evaluated by Oxford Policy Management (OPM), funded by BMGF and created by BBC Media Action. It aimed to influence Faecal Sludge Management (FSM) behaviours through changing knowledge, attitudes, increasing risk perception, stimulating conversations, building collective-efficacy, and creating social disapproval against poor faecal sludge management practices. The quasi-experimental evaluation compares changes in outcomes of those exposed to the TV show with the unexposed, This confirms that an edutainment intervention can be a successful behavioural change communication strategy for FSM.
The results from this evaluation have been published in a peer-reviewed journal FSM has traditionally been seen as an infrastructure issue with its demand-side concerns unexplored. Inadequate FSM disproportionately impacts low income, high density urban settlements in India but has received relatively little policy focus. OPM employed a quasi-experimental, panel-based approach for evaluation using difference-in-difference analysis as part of a broader mixed methods evaluation. Educational entertainment (EE) TV shows are challenging to evaluate as everyone with a TV set can watch them, but baseline surveys have to be undertaken before it is known who will actually watch the show. This creates practical challenges and risks (whilst also introducing the risk of self-selection bias).
Presenters Rishika Das Roy
Oxford Policy Management
Tom Newton-Lewis
Varinder Kaur Gambhir
BBC Media Action, India
BBC Media Action
SNV Netherlands Development Organisation
Oxford Policy Management
United Nations Children's Fund (UNICEF)
Drexel University
Mr. Geordie Woods
Development Media International
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