Adolescents/Youth | Entertainment Education | Inclusion | Vulnerable Groups Reda 1 - English, Français interpretation Panel Presentation
Dec 05, 2022 02:00 PM - 03:15 PM(Africa/Casablanca)
20221205T1400 20221205T1515 Africa/Casablanca Empowering Entertainment: Ensuring No One is Left Behind Reda 1 - English, Français interpretation International Social and Behavior Change Communication Summit
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Sitetereki (I am Unshakeable): Impact of Tanzania’s Youth-Led Integrated SBC Platform on Key Sexual and Reproductive Health Outcomes
Oral Presentation 02:00 PM - 03:15 PM (Africa/Casablanca) 2022/12/05 13:00:00 UTC - 2022/12/05 14:15:00 UTC
A Community Edutainment Intervention for Gender-Based Violence, Sexual and Reproductive Health, and Maternal and Child Health in Rural Senegal: A Qualitative Process Evaluation
Oral Presentation 02:00 PM - 03:15 PM (Africa/Casablanca) 2022/12/05 13:00:00 UTC - 2022/12/05 14:15:00 UTC
There is limited evidence on the underlying processes and barriers to effective delivery of edutainment, especially in rural areas. This process evaluation of a community-based edutainment intervention assesses intervention adaptation, implementation fidelity, participants' responsiveness or engagement, and series appropriateness. The intervention is a popular Senegalese TV series, designed to improve knowledge, attitudes, and practices on harmful practices and screened through biweekly film clubs and included post-screening discussions and thematic workshops, meant to reinforce messages and change social norms. The intervention targeted adolescent girls and young women aged 14 to 34. Data collection was carried out in 2020 in 14 villages using: semi-structured interviews with implementers (n=3), village chiefs (n=8), married women (n=9), adolescent girls (n=8), and men (n=8); focus groups (n=17); observations of screening sessions (n=6). Data were analyzed using thematic and content analysis. Results highlight that adaptation of the intervention helped reach target populations and improved participant attendance, but might have compromised fidelity to original design, as post screening discussions and thematic workshops were shortened and modified for rural delivery. The screenings coverage and frequency were adequate; however, their duration was shortened due to COVID-19. Participant responsiveness was excellent, as was the series appropriateness for most topics, including gender-based violence. Sexual and reproductive health remains a sensitive topic, especially when the film clubs included non-peers, such as slightly older women. This study showed that using film clubs to deliver sensitive edutainment content in rural areas is feasible and has potential for scale-up.
Malick Dione
International Food Policy Research Institute (Dakar)
Arts for Social Change Methodologies as a Tool for SBCC Among Marginalized Groups in Somalia
Oral Presentation 02:00 PM - 03:15 PM (Africa/Casablanca) 2022/12/05 13:00:00 UTC - 2022/12/05 14:15:00 UTC
CISP has been using "Arts for social change methodologies" in Somalia since 2014, working with vulnerable and marginalized groups, including women and youth, internally displaced people and minority clans. The approach leverages on the power of arts and communication to promote more inclusive and peaceful communities by challenging barriers related to cultural and social norms and by fostering sense of agency and positive change at individual and community level. CISP has experimented different types of arts methodologies (Theatre of the Oppressed, Body mapping, Photovoice, Storytelling, Public Arts) that have been used as an innovative medium to explore topics such as identity, inclusion, empowerment, and gender equality. 
Findings from the quantitative and qualitative monitoring and evaluation activities together with an impact assessment conducted by CISP in 2019-2020, include the following. The dissemination of artistic products and messages through exhibitions and events in public spaces promoted dialogue, civic engagement, participation and inclusion of participants in their communities. The project provided opportunities for exploring coexistence amongst diversities by including different groups in participatory arts workshops and events which allowed participants to learn and practice meaningful dialogue, and develop self-confidence, trust and sense of agency. Both participation in art production and being an audience of art exhibitions and events increased the sense of agency, belonging, self-esteem and self-awareness of people, as well as developed critical and problem-solving skills. For example, 59-62% of participants enhanced their level of adherence to non-discrimination and gender equality values. 
Chiara Camozzi
The Magical Effects of Engaging Youth in Challenging Norms Around Sexual Health and Family Planning
Oral Presentation 02:00 PM - 03:15 PM (Africa/Casablanca) 2022/12/05 13:00:00 UTC - 2022/12/05 14:15:00 UTC
Nigeria has one of the fastest growing populations in the world with some of the highest levels of teen pregnancy. Nearly one third of adolescents face an unintended pregnancy and some one in five children are born to a teen parent. Nigerian prevailing norms toward sexual health and education are out of touch with the sexual lives of young people. In culturally conservative or traditional areas, providing youth access to contraception is believed to encourage promiscuity. As a result, many adolescents receive no sexual healthcare or family planning services or seek it in secret, visiting health facilities that will guarantee anonymity. These are often private and unregulated clinics, where youth need to pay for services, subsequently making them less likely to use contraception. Risky sexual behaviours, lack of sexual health awareness and poor access to sexual health services are contributing to Nigeria's high rates of unintended teen pregnancy.
USAID's Youth-Powered Ecosystem to Advance Urban Adolescent Health aims to empower urban youth living in slums and help them reach their full potential by providing them access to life skills, contraception, and employment opportunities. The project seeks to elevate marginalised youth voices by providing a platform for them to advocate for themselves and by incorporating these their ideas and aspirations into the project's design and implementation through a youth advisory committee (YAC). Youth-led SBCC programming is essential for transforming attitudes and practices around contraception and tackling cultural stigmas around sexual health and education to support youth to reach their full potential. 
Presenters Boladale Akin-Kolapo
Sarah Akintubuwa
International Food Policy Research Institute (Dakar)
Save the Children US-OSRA Cairo Project
Dr. Ghaith  Owies
Ministry of health ,Jordan
 Veronique Doyon
Cowater International
Ms. Nicola Harford
iMedia Associates Ltd
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