Evidence shows social and behavior change (SBC) approaches improve service delivery-related outcomes along the service delivery continuum. However, coordination between SBC and service delivery efforts required to achieve those outcomes is often insufficient, and there is ongoing skepticism about SBC's effectiveness and role within the service delivery realm. The SBC for service delivery community of practice (CoP) brings together SBC and service delivery practitioners, researchers, and donors to improve coordination between partners and advance global SBC for service delivery efforts. The CoP aims to improve health outcomes by increasing service uptake, enhancing the client-provider interaction, and improving behavioral maintenance.
The CoP has successfully created a cohesive community from what have traditionally been two siloed professional groups. The CoP's Shared Agenda has united its members around a common set of priorities and created practical opportunities for collaboration and coordination. Members have jointly created products that advance the evidence around SBC for service delivery and support integration of SBC into service delivery efforts. 
Since the start of the COVID-19 pandemic, CoP meetings have held virtually instead of in-person in Washington, D.C. Virtual meetings have led to greater global participation, particularly from practitioners in countries of implementation, and more equitable access to skills-building opportunities and resources. However, the shift has led to questions around how to meaningfully engage audiences and the role of localized CoPs vs. global CoPs. In this presentation, we will explore these pressing challenges and the future of virtual engagement with the abatement of COVID-19.  

Sabin Vaccine Institute's Boost Community provides opportunities for immunization professionals to connect, learn and lead. This global network represents more than 2,000 immunization professionals across multiple sectors and countries and features resources, workshops, courses and access to peers and experts, empowering individuals to strengthen  skills and grow in their careers. Boost offers diverse engagement and learning opportunities, through its online platform, live virtual offerings and self-paced trainings. These l events, multi-week trainings and intimate learning groups drive connections and peer learning around topics such as SBC. 
The need for SBCC for immunization activities has been a recurring theme from the Boost community throughout the COVID-19 vaccine rollout, and the community is exploring how to apply SBC tools and approaches across immunization initiatives. Boost will share lessons learned related to the use of SBC by its community along with current methods to engage community members and amplify learnings and knowledge.  As the community encompasses a wide audience - including supply chain managers, health care workers and more - Boost can share how SBC is being integrated across the immunization field. 
Additionally, Boost supports a smaller CoP, the Behavioral Science for Immunization Network, which focuses on how behavioral science interventions can be used and adapted by immunization professionals. Boost will discuss this network (with both global and country-level engagement) as a case example to share how an online CoP can build capacity for SBC specifically within the immunization community and highlight successes and lessons learned through the launch of this network.

The RBM Partnership to End Malaria Social and Behavior Change (SBC) Working Group is a forum to bring together national malaria control programs, implementing partners, donors, research institutions, private sector, and non-governmental organizations to support the implementation of effective malaria SBC activities, in alignment with the Strategic Framework for Malaria Social and Behavior Change Communication 2017-2030 and the Malaria Social and Behavior Change Communication (SBCC) Indicator Reference Guide. One of the core functions of the RBM SBC Working Group is to share best practices and advance the field of malaria SBC while maintaining a collaborative and mutually beneficial relationship between its membership and other RBM structures.
The Working Group's success is driven by a strong Secretariat, Steering Committee, Regional/Linguistic Ambassadors program, technical workstreams, and a diverse membership. The SBC Working Group serves as a forum for coordinated action to end malaria by empowering partners at the country level to develop, implement, and evaluate effective malaria SBC activities. The Working Group achieves this through regular engagement (in-person as feasible), including through the online platform Springboard, quarterly webinars that include technical presentations from members, special initiatives for francophone and lusophone members, and via email. By developing technical reference products on SBC best practices through workstreams, the Working Group responds to the expressed needs of the membership, further supporting engagement and the goals of the group.

Springboard first launched in 2014 to serve as an online community for social and behavior change (SBC) professionals from across the globe. As of March 2022, Springboard hosts more than 4,000 SBC professionals from over 120 countries. Springboard's objectives are to: 1) advance members' SBC skills; 2) foster knowledge exchange, networking, and learning among SBC professionals; and 3) inspire users. To meet these objectives, Springboard has engaged in various synchronous and asynchronous activities, such as engaging users on a specific topic; spotlighting one community member per month; hosting "biggest user" competitions; hosting in-person and virtual "meetups"; hosting live written discussions; hosting asynchronous written Q&A sessions; developing and posting "interviews with experts"; and hosting live webinar events on Zoom. 
Springboard has many lessons learned to share. First, online communities cannot remain static. As quickly as people's preferences shift in the "real world", they also shift in concern to their online platform preferences. Springboard has made major changes in its strategy and delivery of live discussions to meet the needs of members. Springboard has also made a concerted effort to reach Francophone members, as  well as put an emphasis on spotlighting a geographically diverse range of SBC professionals within discussions and live events.
Springboard has years of experience to offer the panel grappling with difficult strategy questions. For example, how does an online community measure success when the metrics that are offered on the platform's backend differ from more intangible benefits that are provided to members?