Infectious disease/COVID | Digital/Mobile | Sexual and Reproductive Health and Rights (SRHR) | Vulnerable Groups Lexus (Mogador - located across the street - no elevator access) Multimedia Presentation
Dec 05, 2022 02:00 PM - 03:15 PM(Africa/Casablanca)
20221205T1400 20221205T1515 Africa/Casablanca Digital Counseling for Health Access and Services Lexus (Mogador - located across the street - no elevator access) International Social and Behavior Change Communication Summit
Youth Centered and Digitally Driven Chatbot: Co creating an Artificial Intelligence solution for and with youth
Multimedia Showcase 02:00 PM - 02:20 PM (Africa/Casablanca) 2022/12/05 13:00:00 UTC - 2022/12/05 13:20:00 UTC

 In a region where sexual education is limited due to societal stigma, PSI is leveraging online channels and artificial intelligence to support its efforts in reducing teen pregnancy rates in Latin America and the Caribbean by providing an innovative and data-driven digital approach to increase access to Sexual and Reproductive Health (SRH) information and services for youth 15-24 through the Youth 3.0 program. Supported by multiple data sources, the program has identified the best way to engage young people with SBCC for SRHR: by making it fun.  The program's digitally-driven youth-centered approach to SRHR information provision resulted in 7.1 million unique views or impressions of its online communications campaign and 54,810 online behavior change interventions in youth ages 15-24. The high demand generated, combined with real-time insights into youth´s desire to obtain 24/7 information and immediate response, led to the need of developing an automated solution that could increase impact through an Artificial Intelligence (AI) Chatbot. To respond, PSI launched Ubi: A Chatbot capable of providing online contraceptive counseling and reducing barriers to uptake by providing personalized, confidential, and medically accurate information and referrals to low-cost products and services in a fun, engaging, and easily accessible way.  

Presenters Andrea Novella
Population Services International (PSI)
Co-authors Lorena Villeda
Population Services International (PSI)
Martin Dale
Population Services International (PSI)
Stimulating demand for tele-mental health services and de-stigmatizing counselling: Using IEC material and social media
Multimedia Showcase 02:25 PM - 02:45 PM (Africa/Casablanca) 2022/12/05 13:25:00 UTC - 2022/12/05 13:45:00 UTC

The increase in mental health burden during the COVID-19 pandemic necessitated new means of reaching populations. Tele-mental health services expanded, however, demand for these services remained low due to the lack of awareness and stigma around mental health. 

KHPT launched the Sahita mental health Careline, a free-of-cost outbound call service in 2021 with 30 counsellors across three districts of Karnataka, India, to reach out to current and former COVID-19 patients and caregivers. At the outset, counsellors faced some hesitation; many persons did not understand how counselling works, others hesitated to share details, fearing stigma. 

To overcome these challenges, a set of visual and auditory Information Education and Communication (IEC) material was developed and shared over WhatsApp and IVRS to supplement the scheduled calls made by counsellors.  These were designed to prime persons about the counselling process, in order to create a demand and de-stigmatize mental health, as well as address the challenges faced by specific populations including the elderly, children and adolescents, and caretakers of persons with mental health issues. These highlighted coping strategies such as visualization, breathing exercises and practical steps to express fears and create new routines.  The material, shared over WhatsApp between regular calls, ensured a continuous line of support between the Careline and the patient or caregiver, especially at the height of the pandemic.

Vrinda Manocha
Karnataka Health Promotion Trust (KHPT)
Maithreyi Ravikumar
Karnataka Health Promotion Trust (KHPT)
Sunitha B J
Safe access to online abortion services & information
Multimedia Showcase 02:50 PM - 03:15 PM (Africa/Casablanca) 2022/12/05 13:50:00 UTC - 2022/12/05 14:15:00 UTC

With the advent of digital technology, women are taking a more measured approach to their health and well-being, and the internet is the first place they go in search of self-care. This includes safe abortion information and services. Online websites and resources offer privacy and confidentiality and equip users with the tools and autonomy to manage their health on their terms. Self-managed abortions reinforce a person's sexual and reproductive rights and self-efficacy by allowing them to manage and decide over the entire abortion process. leverages digital technology to offer online abortion seekers access to safe abortion information and services. The website provides simple, accurate, and non-stigmatizing information on how to use the abortion pill and what to expect during an in-clinic abortion, including a comprehensive FAQ section and easily downloadable abortion protocols. A testimonial section highlights personal and anonymous abortion stories from people across the world.  Launched in 2015, safe2choose also provides direct safe abortion counseling and referral services. With a team of trained female counselors, users can receive one-on-one, private and empathetic abortion self-care guidance and care via a live chat facility on the website or via email. Counseling is available in 10 languages across several time zones. safe2choose also operated a global database of safe abortion care providers globally. In certain cases where a person needs facility-based care, safe2choose can quickly and safely refer them to their closest providers, thus ensuring continuity of care.

Presenters Aicha Ka
Vegetarian, DKT International
Karnataka Health Promotion Trust (KHPT)
DKT International
Population Services International (PSI)
Mr. Tomas Jensen
Rain Barrel Communications
Ms. Gerda Binder
United Nations Children's Fund (UNICEF)
Abt Associates
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