Fes 1 Blue Skies Presentation
Dec 05, 2022 04:00 PM - 05:15 PM(Africa/Casablanca)
20221205T1600 20221205T1715 Africa/Casablanca Seeking Shared Meaning in Social Norms Approaches for Sustained Behavior Change : The Challenge Dialogue Continues Fes 1 International Social and Behavior Change Communication Summit info@sbccsummit.org
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Seeking shared meaning in social norms approaches for sustained behavior change: The Challenge Dialogue continues
Blue Sky SessionPractice-oriented proposals 04:00 PM - 05:15 PM (Africa/Casablanca) 2022/12/05 15:00:00 UTC - 2022/12/05 16:15:00 UTC
In late 2020, the Passages Project called for a challenge dialogue to grapple with a perceived lack of community consensus regarding what is needed to ensure that social norms (SN) are adequately addressed in social and behavior change (SBC) programming and research. Over 100 SBC and SN implementers, researchers, and donors from around the world came together in a series of online discussions to deliberate on how best to apply SN approaches and measurement to SBC programming to facilitate and achieve sustained behavior change. Discussions resulted in a collaboratively-written Challenge Paper, which sought to capture the state of progress and points of agreement. Participants agreed that attentiveness to how SNs influence program implementation and outcomes can transform SBC work and acknowledged a growing body of evidence that explicitly links SN programming to successful SBC efforts. Discussions also identified how diverse cultural contexts and disciplinary backgrounds contribute to different perspectives on SN and how best to address them in SBC programming. Coming up short of consensus in many areas, we believe continued dialogue on this topic is needed. We seek to engage a broader audience of SBCC conference attendees in this debate to raise awareness of unanswered questions about how SN should be addressed in SBC and to prompt breakthroughs in thinking to lead to concrete next steps for bringing SN awareness into SBC work. SN experts will present four unresolved challenges and invite audience members to join them in breakout groups to develop recommendations and calls to action.
Presenters Jennifer Gayles
Save The Children USA
Betsy Costenbader
Lenette Golding
Save The Children
Lisa Sherburne
USAID Advancing Nutrition
Anne Sprinkel
Kara Tureski
FHI 360
Alessia Radice
United Nations Children's Fund (UNICEF)
Save The Children USA
No moderator for this session!
USAID Advancing Nutrition
 Laura Hahn
Bill & Melinda Gates Foundation
Tanager International
 Clara Alemann
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