Despite significant progress towards reaching HIV epidemic control, Zambia continues to struggle with one of the highest HIV prevalence rates in the world with over 1 million people living with HIV. The COVID-19 pandemic poses a significant threat to the advances made in HIV prevention, given the focus on COVID-19 prevention and increased regulations which has affected the implementation of social and behavior change (SBC) interventions. Media tools and HIV prevention awareness campaigns offer a unique opportunity to continue to curb new infections.
The USAID DISCOVER-Health project supported Zambia Ending AIDS campaign was developed as an aggressive and urgent response to get more people, especially young people, to access critical HIV-prevention products and services to stem the spread of HIV. A critical campaign goal was to drive new energy to support HIV awareness and prevention. The campaign utilises a demand-generation strategy informed by findings from a human-centered design (HCD) process. The USAID ZAM-Health project has since taken over national-level support for the campaign. 

The PATH-JSI DMPA-SC Access Collaborative (AC) project supports multi-country introduction of a next generation contraceptive method, subcutaneous depot medroxyprogesterone acetate (DMPA-SC). The uniqueness of this product is imbued in the ability for women to self-administer the injectable product. AC developed an instructional video outlining the steps involved in self-injection (SI). The video was adapted for the Nigerian context to facilitate increased access to SI. Adaptation was led by the MOH, with technical support from a local communications organization and the AC. The locally-appropriate video was translated into three local languages (Hausa, Ibo, and local English) In addition to the English language version, Nigeria developed three local language versions of the video: in Hausa, Ibo and Pidgin English (the street lingo). There has been an overwhelming reception of the video across Nigeria.
Over time, use of the video has rapidly transformed from an instructional resource to a tool for generating interest in self-care (SC) and demand for SI. Several organizations have used the video as a social media campaign tool for advocacy and community mobilization around DMPA-SC SI. The multiple successful applications of the video demonstrate how multimedia materials can serve multiple roles as tools for communications and social behavior change.