Dec 08, 2022 10:30 AM - 11:15 AM(Africa/Casablanca)
20221208T103020221208T1115Africa/CasablancaPoster Presentations - Collaboration, Integration & Partnership to Create Sustainable ChangePoster SpaceInternational Social and Behavior Change Communication Summitinfo@sbccsummit.org
Opération Child to Child (C2C) : la mobilisation sociale et communautaire avec la participation des enfants pour garantir l’éducation pour tous Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Initiées en 2006 par de la Direction de l'Education Non Formelle, les AREFS et l'UNICEF dans un contexte où environ 400 000 élèves quittaient annuellement le système éducatif, les opérations C2C et caravane de mobilisation sociale et communautaire s'inscrivent dans le cadre de la lutte contre l'abandon scolaire et de l'instauration de la veille éducative pour prévenir le décrochage scolaire dus aux mauvaises perceptions de l'école, mauvais rapports apprenants/enseignants, difficultés d'apprentissage et manque d'engagement de l'administration et des enseignants. Combinant participation des enfants comme agents de changement, mobilisation des acteurs de la société civile, des collectivités territoriales et mobilisation communautaire, Child-to-Child a permis la réintégration dans le système éducatif formel et non formel de 245814 enfants soit 30% du total de 790965 enfants recensés de 2007 à 2018. La tendance baissière notée dans le nombre d'enfants en dehors de l'école recensés témoigne de l'efficacité de la participation des enfants dans la mobilisation de leurs pairs et des adultes et traduit un changement positif dans les perceptions et pratiques en matière de scolarisation et de maintien des enfants à l'école. Toutefois cela reste préoccupant imposant la poursuite des efforts, une analyse approfondie de la situation, une implication renforcée des communautés pour un engagement durable. La nouvelle vision Child-to-Child initiée depuis 2018 avec un accent sur le renforcement des capacités en communication pour développement, permettra de renforcer la stratégie avec des évidences comportementales et sociales pour une adoption durable de pratiques favorables à l'education.
Innovative community engagement approaches to increase Malaria risk perception in endemic communities of northern Uganda. Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
At 13%, the malaria prevalence rate in Lango sub-region of northern Uganda is higher than the national prevalence of 9%. The sub-region's malaria incidence is 42.7/1,000 cases compared to national malaria incidence at 20.4/1000 cases. In June 2021, the USAID funded Regional Health Integration to Enhance Services - North, Lango project conducted an assessment on the effectiveness of using an entomological monitoring method to trigger meaningful community conversations on malaria prevention in endemic communities in the region. The project used patient-level data to support geo-mapping in Kole District of Lango sub-region and identified three endemic villages with high malaria incidence rates. Community members were mobilised to attend joint household entomological monitoring / surveillance and participate in community dialogue sessions. Indoor residual spraying (IRS), using Pyrethrum Spray Catches (PSC) was simultaneously conducted in homes. Collection of mosquitos was done on a white sheet to determine indoor mosquito density. Later, communities were encouraged to conduct their own review and analysis of malaria risks within their households/communities to identify actions to reduce malaria infections. The participants acknowledged that the interdisciplinary approach increased their knowledge of malaria risks and of transmission vectors. They discussed how the approach led to community recognition of the severity and seriousness of some mosquitoes. They also identified specific feasible actions and outlined responsibilities to implement and monitor activities to improve accountability. The approach of combining community education with the delivery of IRS is an effective way to combat malaria transmission in endemic areas.
Presenters Richard Adupong JSI Research & Training Institute, Inc., USAID Strengthening The Care Continuum Project Co-authors
Finding New Communication Paths in Mass Culture for Youth-Led Climate Action Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Development of a low bandwidth e-learning module to reach community health workers to strengthen severe malaria quality of care Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
An estimated 627,000 malaria deaths occurred globally in 2020. Community health workers (CHWs) are often the first point of contact for children with febrile illness along the continuum of care. CHWs test for and treat uncomplicated malaria and must be able to recognize severe malaria danger signs, ensure effective referrals, and, in many settings, administer rectal artesunate (RAS). CHWs generally work in remote communities, making e-learning and mobile training valuable alternatives to in-person training to bolster health care worker competencies, and especially useful during the global pandemic. The U.S. President's Malaria Initiative (PMI) Impact Malaria project designed an e-learning training module on severe malaria specifically for CHWs. The training module focuses on information gaps on severe malaria danger sign recognition, RAS administration, and ensuring effective referrals with the aim of building CHW competencies while strengthening the continuum of care. The e-learning module combines plain language, images, and audio so that content is delivered in an accessible and understandable way. The e-module will be available in English, French, Malagasy, and Kiswahili allowing use by CHWs across multiple countries in languages they feel comfortable and confident in. The module requires very low bandwidth so it can be easily disseminated through messenger services, such as WhatsApp, that are accessible in remote areas. The module is also downloadable so training can be accessed in areas with no Wi-Fi or telephone network. Finally, it is available as audio-only MP3 to allow for Bluetooth transfer between non-smartphones.
Advancing Social and Behavior Change (SBC) through a National Community of Practice (CoP) for Social and Behavior Change Communication (SBCC) - A Case Study from Pakistan Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Ongoing high-level investments in SBC for family planning by Foreign Commonwealth and Development Office (FC&DO) and The Bill & Melinda Gates Foundation (BMGF) in Pakistan, have created an opportunity for Social and Behaviour Change Communication (SBCC) stakeholders to convene as a community of practice (CoP) for knowledge sharing, horizontal learning, and identification of mutually beneficial synergies. The National SBCC CoP is a community of 25 organizations, led by Pathfinder International Pakistan with assistance from a Core Advisory Group comprising of M&C Saatchi World Services, UK, Rahnuma Family Planning Association of Pakistan (FPAP), and Johns Hopkins University Center for Communication Programs Pakistan (JHU-CCP-Pakistan) with representatives from FC&DO and BMGF in advisory roles. During the first year of its launch, the CoP successfully completed two meetings, two learning sessions and a workshop on knowledge management. As part of its mandate to bring together SBCC stakeholders to a common platform, the CoP is also hosting the 1st National Conference on SBCC in May 2022. A total of 21 oral presentations, four concurrent technical sessions, and 39 posters are planned for sharing at the conference. The CoP has successfully gathered a wide range of stakeholders and experts working in the field of SBCC in Pakistan onto one platform. Moreover, the model of the CoP can be used as a case study by other countries in the region to leverage upon the role of CoPs to improve synthesis, synergies, and technical growth.
Presenters Maheen Dhanani Pathfinder International Co-authors
Crise de la Sècheresse à Madagascar, le défi d’une réponse multisectorielle en communication soutenue par les plateformes SBC. Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Dans le cadre de la reponse a l'urgence sécheresse provoquant une malnutrition aigüe dans le Sud de Madagascar , en soutien a la réponse communicationnelle pour améliorer la sécurité alimentaire et promouvoir les comportements qui sauvent des vies, UNICEF en tant Co-lead de la communication a mis en place avec ses partenaires, un mécanisme coordonné de soutien à la réponse basées des évidences . les réalités sur terrain. Cette coordination multisectorielle des interventions SBC, alignée aux priorités nationales et aux objectifs fixés par la stratégie de communication a permis de soutenir les efforts au niveau des différents groupes sectoriels/clusters . Dans ce sens, l'existence des plateformes régionales SBC incluant les Réseaux de communication d'Urgences (GRC) et les clusters sectoriels a été un point d'entrée pour les interventions intégrées SBC dans les secteurs Wash-Nutrition-Sante et Protection. Le défi était de permettre l'engagement des réseaux de communication GRC et des plateformes régionales SBC (SRCA) dans un processus opérationnel d'actions intégrées tant sur l'aspect programmatique que par rapport aux zones d'interventions. Les partenariats gouvernementaux, les structures locales à tous les niveaux, la population afffectee ont participés à tous les processus de conceptualisation – planification, de mise en œuvre et de suivi des interventions pour asseoir un partenariat multisectoriel fort dans la réponse à la Sècheresse, la Gestion des risques et Catastrophes incluant les cyclones.
SBCC for activating the role of philanthropy in embracing the field approach to achieve India’s Sustainable Development Goals Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
The path from India's ambitious SDG agenda to action is confronted by a massive shortfall of $60 billion per year that India faces to achieve even 5 of the 17 SDGs. This not only calls for a radical funding increase but should also compel each stakeholder to rethink their approach. Since 2014, philanthropy has the fastest-growing share, while government continues to be the biggest player, in development funding. We expect this trend to continue and call for intentional collaborative action that allows both groups to leverage their strengths for the largest collective impact. In a post-pandemic world, a dire need exists for funders to work on complex problems entrenched in flawed systems for centuries. This requires philanthropists to view these systems in entirety, identify root causes of issues and influence change at fundamental levels. To this end, we highlight the need for philanthropists to adopt a field approach. A field is a community of organisations and individuals working together to solve a set of problems. The field approach considers all stakeholders, identifies multiple areas of action, and coordinates them towards a specific goal. The SDGs lay out the largest fields and allow individuals to pick their part of the puzzle. SBCC is identified as an unconventional yet critical approach for intermediaries and practitioners to enhance philanthropists' knowledge and skillsets, build capacity as field players, and change attitudes that hold them back from visualising the role individual capital can play to affect bold outcomes.
Changing the way we work to change behavior : The SBC Adaptive Management Framework to strengthen program quality and impact Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Applying consumer marketing practices to strengthen SBCC for men living with HIV in South Africa Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Project Last Mile (PLM) is a public-private partnership that deploys The Coca-Cola Company's supply-chain management and marketing expertise to support African governments in strengthening access to and uptake of health commodities and services. Despite considerable gains, South Africa has not yet achieved 90-90-90 targets to achieve HIV epidemic control. Various societal and psychosocial factors limit men's uptake of HIV services, leading to a gap between men and women in HIV testing and treatment. PEPFAR and the South Africa National Department of Health (NDoH) engaged PLM to apply private sector marketing best practices to test behaviorally-driven communications to strengthen men's uptake of HIV testing, treatment, and broader health services. "MINA. For Men. For Health" (MINA) was developed as a national brand to encourage men to take responsibility for their health across multiple touch points. MINA highlighted real men's stories on mass media, including TV, to showcase the journeys of a diverse range of men living with HIV. Through March 2022, MINA has been activated in over 450 facilities, reaching over 4 million men aged 25-39 across South Africa. Early results suggest a positive link between men's exposure to the MINA campaign and positive HIV health-seeking behaviors. The next phase of the project will integrate "undetectable=untransmittable" (U=U) messaging to motivate testing, treatment initiation, and treatment continuation to reach viral suppression. The target audience will be broadened to the general population to support shifting norms and creating an enabling environment for improved HIV health-seeking behaviors.
Presenters Meghann Jones Project Last Mile Co-authors
Building and monitoring behavior change skills through communication, facilitation and negotiation skills training Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Presenters Meraz Rahman Helen Keller International Co-authors
Community Participation: A Key to Success in The Kampung KB Program in Indonesia Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Launched nationwide in 2016, Kampung KB (KKB) Program is a means to empower the community in improving health, economics, education, housing, the environment, and other issues in order to achieve a better quality of life, starting from family planning. This program is a combination of top down and bottom up approaches that emphasize on community participation rather than government's involvement. Under the MyChoice project starting in 2017, Johns Hopkins Center for Communication Programs in collaboration with the National Population and Family Planning Board (BKKBN) has provided technical assistance to develop a participatory model for community development. The model is based on a framework that engages and involves the community in a process of collective dialogue and action (CFSC). The model was implemented 12 villages through community facilitators who lead the process to help the community identify their needs and imagine a vision for their community. They collectively plan and mobilize resources to improve their situation based on their objectives, goals and vision. Participatory tools are used to train the KKB facilitators on: facilitation skills, advocacy, planning and budgeting, community video, and participatory evaluation. The model was adopted by BKKBN and is used to scale up the KKB intervention nationally through a Center of Excellence for KKB. All districts have one KKB Center for Excellence as a model for other communities to replicate.
Cashing the Demographic Dividend: how taking a holistic approach to youth development unlocks multi-dimensional benefits and an unexpected ROI Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Promoting approaches that enable integration and sustainability of VMMC: Early learnings in Zimbabwe Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
The first decade of Voluntary Medical Male Circumcision (VMMC) implementation was a partner-driven "catch-up" approach where sexually active males were prioritized to enable near-term reduction in HIV incidence. The VMMC program in Zimbabwe is transitioning to government-led integrated "sustainability" phase aiming to move toward routine VMMC offering to maintain long-term impact of circumcision on HIV incidence. With funding from the Bill and Melinda Gates Foundation, PSI through Population Solutions for Health (PSH) implemented a user-centred design approach to support the Ministry of Health and Child Care (MoHCC), Ministry of Primary and Secondary Education (MoPSE), National AIDS Council (NAC) and other district stakeholders to develop, test and lead processes required for districts to shift from a catch-up model towards a more sustainable, integrated model.
The Wheel of Lifesaving Practices: Innovating integrated SBC to support families to visualize, plan, and act on behaviors to improve the health of pregnant women and children under two in Malawi Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
As part of innovating social and behavior change communication (SBCC) in Malawi, USAID/Health Communication for Life (HC4L) worked with the Ministry of Health (MOH), implementing partners, priority audiences, and community cadres to develop The Wheel of Lifesaving Practices ("Wheel"), an interactive tool used to facilitate and support targeted interpersonal communication to improve health and nutrition outcomes for pregnant women and children under two.
HC4L followed a series of iterative sessions with pregnant women, male partners, and caretakers of children under two, which included stakeholder reviews, testing of concepts and key messages with priority audiences, with final reviews and approval by the MOH.
Through districts and implementing partners, HC4L oriented community volunteers and Village Health Committees on effective use of the tool. HC4L provided copies of the Wheel and cue cards to community mobilizers to facilitate follow-up home visits and dialogue sessions with pregnant women, male partners, and caretakers of children under two.
The collaborative co-design process ensured the tool not only effectively supported priority audiences to address key barriers to the adoption of essential behaviors during the critical first 1,000 days, but also made the job of facility and community cadres easier to implement by giving them simple, effective tools to guide counselling and community mobilization.
This presentation will provide an overview of the Wheel, how it was co-designed with priority audiences and community cadres, its impact, and how it can easily be adapted to other contexts to support integrated and multi-sectoral SBCC.
Addressing Barriers to Facility Based Delivery in Liberia: A Behavioral Design Approach to FBD Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Rates of facility-based delivery have increased significantly in Liberia in recent years, however, 20% of women still deliver at home. Women delivering outside of the facility often belong to lower socio-economic strata making this issue critical from an equity perspective. The USAID-funded Breakthrough ACTION project sought to develop innovative solutions powered by behavioral science to address behavioral barriers to facility-based delivery in Liberia.
Using insights from behavioral science, we designed a multi-prong approach to address the barriers. The approach included: a facilitated convening to prompt community problem solving of transportation challenges; a facility commitment to build provider empathy and identify facility improvements; a delivery logistics planner to establish a plan for day-of-delivery logistics and costs; a savings tracker for women to track savings progress; resources to support young pregnant women and for their family to begin saving for pregnancy earlier; a set of solutions to improve a woman's experience of care when she arrives at the facility.
Several important lessons, learned through an iterative co-design process, allowed us to refine the solutions to best support women, include features most appropriate for the Liberian context, and leverage the existing community structures and practices. Our work highlighted the importance of diagnosing behavioral barriers in a holistic way by considering her personal agency, the influencers who shape her planning and action, the community who can mobilize broader change and the healthcare providers who may facilitate or inhibit her safe delivery.
Strengthening Advocacy Capacity to Create an Enabling Environment for Uptake of High Impact Behaviors in Liberia Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Breakthrough ACTION is empowering traditional, religious, and other influential leaders at county and district levels in Liberia to advocate for health related issues affecting their communities. This empowers people from communities to identify the most relevant health issues for their communities instead of having them dictated by foreign donors, and it is more sustainable, as local volunteer advocates can continue to improve their community without relying on donor dollars. Adapting the SMART Advocacy approach designed by the Advance Family Planning project, Breakthrough ACTION formally established, trained and provided technical support to Advocacy Core Groups (ACGs) in 11 counties. ACGs are made up of influential volunteers who advocate for health topics identified in their communities. They develop advocacy plans, identify advocacy issues, and effectively advocate for better funding and policies in their communities. Strengthening the local advocacy capacity has helped local communities to identify health issues that are important to them, and helped them to engage effectively with their local leaders to address these issues. Community members have successfully advocated with their leaders to build latrines, fix water pumps, repair and maintain an ambulance, construct a landfill, renovate a clinic that was destroyed by a storm, and reduce the fees for delivery at a health facility to make it more accessible. The ACGs addressed a variety of health issues. These issues are ones that are unlikely to be identified at a national or a global level, but they are the ones deemed to be the most pressing by the community.
Stephen Fomba Johns Hopkins Center For Communication Programs (CCP)
A bold vision for systemic change: A multi-level, multi-stakeholder, transboundary approach to increasing climate resilience across West Africa Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Systemic and multi-faceted change is often required to tackle deep-rooted, widespread, and complex issues, such as vulnerability to climate change, coupled with poverty and poor governance. In West Africa, weak governance, ineffective policies, and natural resource degradation are threatening West Africans' ability to survive and thrive in the face of worsening climate change impacts. The West Africa Biodiversity and Climate Change (WA BiCC) program represents the largest investment of development funding to-date in supporting climate-resilient economic growth across West Africa. The five-year program took a comprehensive, adaptive, and integrated approach to driving change in policies, capacities, and practices, epitomizing the theme of 'connecting the dots'. On all levels, WA BiCC SBCC activities helped to build institutional capacity, support policy development and revision, and improve inter- and intra-governmental collaboration and coordination. WA BiCC SBCC activities also engaged with local communities to promote sustainable practices and enlist their participation in co-designing the interventions. 'A Bold Vision for Systemic Change' will share lessons learned from the WA BiCC SBCC interventions, including using mass media and community-based media to reach remote communities, leading social and community mobilization campaigns, using digital and social media to disseminate information, and engaging decision makers in refining and designing policies that would increase the region's climate resilience.
Forging Government Collaboration in Tanzania through Milestone-based Grants for Stunting Reduction Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Theory of Change for Improving Maternal Nutrition By Integrating Nutrition Interventions in Antenatal Care (ANC) Services Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
“Water Wake-Up Call”: Catalysing change in conceptions, attitudes and practices regarding the global water crisis among the Dutch public Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
Intertwining Social and Behavioral Sciences within IMPAACT’s HIV treatment and prevention clinical research initiatives Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
In January 2019, the Social Behavioral Sciences Core (SBSC) within the International Maternal Pediatric Adolescent AIDS Clinical Trials (IMPAACT) Network was formed. SBSC members' backgrounds vary, though all are versed in the conduct of multi-site clinical trials (CTs) with expertise spanning HIV prevention and care, retention, community engagement, adherence, management, and aspects of social determinants of outcomes in CTs. From inception, the SBSC has established and promoted interdisciplinary connections within the IMPAACT Network. These endeavors were accomplished through engagement in IMPAACT Network collaborations with social scientists, epidemiologists, social behavioral sciences (SBS) advocates, and HIV specialists within IMPAACT by proposal reviews, consultations on SBS study design and measurement development; and internship support to create SBS resources. This poster describes how the SBSC collaboration model is used to conduct SBS-focused reviews of research proposals, provide input to the Network's leadership proposal approvals, and deliver ad hoc consultations for study teams on protocols in development. It also describes how the collaborative approach influences processes and outcomes at a micro-and macro-level, as well as how the SBSC furthers growth and continued collaboration to promote engagement, communication, and advancement among SBS in IMPAACT clinical research prioritizing participant preferences, behaviors, and attitudes towards influencing successful care.
Water, sanitation, and hygiene in a drought prone region of southern Niger: How environment, household infrastructure, and exposure to social and behavior change messages interact Poster Session10:30 AM - 11:15 AM (Africa/Casablanca) 2022/12/08 09:30:00 UTC - 2022/12/08 10:15:00 UTC
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