Democracy, Conflict, and Governance | Digital/Mobile | Inclusion | Sexual and Reproductive Health and Rights (SRHR) Reda 1 - English, Français interpretation Panel Presentation
Dec 09, 2022 09:15 AM - 10:30 AM(Africa/Casablanca)
20221209T0915 20221209T1030 Africa/Casablanca Exploring Pathways to Impact at Scale Reda 1 - English, Français interpretation International Social and Behavior Change Communication Summit
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Tipping Point: Using Social Network Theory to Accelerate Scale and Impact of SBC Programming to Promote Family Planning Use Among Married Adolescent Girls and Young Women in Rural Niger
Oral Presentation 09:15 AM - 10:30 AM (Africa/Casablanca) 2022/12/09 08:15:00 UTC - 2022/12/09 09:30:00 UTC
The Tipping Point (TP) project will develop and evaluate the effectiveness and scalability of a social network-based SBC intervention to improve FP uptake among young women in rural Niger. This research will be layered onto Kulawa, a five-year integrated health service delivery program addressing multiple outcomes, including FP, implemented in 15 districts of Niger (estimated population 12.5 million). TP will adapt community-based elements of Kulawa's SBC approach based on formative research findings on the nature of the social networks of young married women/girls (ages 15-24). These will be implemented and compared to standard Kulawa and controls in two districts. Proposed intervention approaches will create a landscape of social reinforcement, as we expect that learning and thinking together with social contacts will be more powerful than doing so alone. Our primary research questions include: Is a social network approach more effective at increasing FP use relative to a standard approach? Can we develop better methods to make social network intervention strategies more scalable? Can scale-up of a social network-informed program work in terms of quality, impact, and institutionalization? Can we develop an effective and feasible tool to identify aspects of social networks for social network-informed programming? How do social networks impact FP behavior and social norms changes that occur as the result of a social network and a traditional SBC intervention? Do SBC interventions that shift norms also change social networks?
Holly Baker Shakya
UCSD Center On Gender Equity And Health
Co-authors Rebecka Lundgren
University Of California San Diego, ExpandNet Secretariat
Jennifer Gayles
Save The Children USA
Shweta Tomar
Ricardo Vera-Monroy
Kevin Iredell
Abdoul M Nouhou
Hachimou Amani
Jay Silverman
University Of California, San Diego
“Yuvoday” Rise of Youth : A Story of Shaping Behaviours in Practice from the Tribal Heartland of India
Oral Presentation 09:15 AM - 10:30 AM (Africa/Casablanca) 2022/12/09 08:15:00 UTC - 2022/12/09 09:30:00 UTC
Bastar is a Left-wing extremism-affected district of Chhattisgarh in India, with many areas being inaccessible. This prevents penetration of welfare schemes leading to a trust deficit between the administration and the local population. There is a lack of understanding and thus mistrust of government schemes. 
Yuvoday, literally meaning "Rise of the Youth", is the name of a 5000+ community of young volunteers from Bastar. Yuvoday is built on the principle of "Post Insurgency Development". This is a step to engage the youth of the area in a positive direction so that they are prevented from taking the path of extremism in the future. Yuvoday is an innovative way of bridging the gap between the administration and the locals, especially in a place where extremism had left youngsters misguided.
Yuvoday volunteers are shaping key behaviors into practicing by working with the community and stakeholders. 
Yuvodaya program applies the 3E approach of volunteerism. 
Engage |Enable |Empower
Engage: 5,000+ volunteers have signed up for the Yuvoday for different areas, using online platforms. Volunteers were asked to indicate their preferred area and interest. 
Enable: Volunteers signed up for voluntary work deserve the utmost respect. Under Yuvoday, youth volunteers are being mentored and trained regularly to equip them with skills to do the job.
Empower: Yuvoday has created an enabling environment for volunteers to thrive. The empowerment comes with the freedom to volunteer (How, What and When). Volunteers are being recognised for their work.

Presenters Sid Shrestha
Co-authors Abhishek Singh
Rajat Bansal
Government Of Chhattisgarh
Talking, Timing and Tactics: RCCE Partnering for Impact in South Africa During COVID-19
Oral Presentation 09:15 AM - 10:30 AM (Africa/Casablanca) 2022/12/09 08:15:00 UTC - 2022/12/09 09:30:00 UTC
South Africa's Risk Communication and Community Engagement (RCCE) response to COVID-19 was initiated under harsh lockdown amidst fear, confusion, inequality and disparities in access to health services and information and growing mistrust in Government. Led by the National Department of Health (NDoH), the RCCE response was additionally challenged by a lack of state funding and dependent on numerous partners for implementation. The NDoH coordinated actions through weekly virtual COVID-19 Technical Working Group (TWG) meetings and in a WhatsApp group, to which UNICEF was a regular contributor (talking). Through co-operative relationships – and rapid analysis of the unfolding response and needs – complementary and specialist support was provided. Beyond strategic and technical input, UNICEF contributed specialist local, regional and global resources to provide timely and practical RCCE support (timing). Tactical interventions to address gaps in assessment and response were implemented in partnership with the NDoH, and relevant provincial and district departments, local government, local stakeholders and civil society partners (tactics) – e.g. rapid behavioural research, mobile multimedia community engagements, online and social media monitoring, vaccination campaigns for priority groups and RCCE capacity-building. UNICEF's comparative advantage lay in a) national, regional and global RCCE technical resources and networks and b) mobilizing staff and resources to enable nimble responses to fulfill its mandate and support country needs. Consistent participation and commitment, swift responses, and optimal use of resources characterised UNICEF's RCCE partnership and are principles that could guide practitioners seeking to mount an effective RCCE response in similar contexts.   
Janine Simon-Meyer
Pumla Ntlabati
Daniel Hartford
Nombulelo Leburu
National Department Of Health
Toby Fricker
Improving Access to PHC Services Through the FCT MNCH+N Campaign
Oral Presentation 09:15 AM - 10:30 AM (Africa/Casablanca) 2022/12/09 08:15:00 UTC - 2022/12/09 09:30:00 UTC
Presenters Kizzy Ufumwen Oladeinde
Johns Hopkins Center For Communication Programs (CCP)
Shittu Abdu-Aguye
Johns Hopkins Center For Communication Programs (CCP)
Eric Yila
Johns Hopkins Center For Communication Programs (CCP)
Agnes Shekwo
Johns Hopkins Center For Communication Programs (CCP)
Ian Tweedie
Johns Hopkins Center For Communication Programs (CCP)
Johns Hopkins Center for Communication Programs (CCP)
Johns Hopkins Center for Communication Programs (CCP)
+ 1 more speakers. View All
 Amy Henderson Riley
Thomas Jefferson University
Tanager International
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