Gender | Inclusion | Research | Vulnerable Groups Reda 2 Panel Presentation
Dec 06, 2022 04:45 PM - Dec 16, 2022 06:15 PM(Africa/Casablanca)
20221206T1645 20221206T1815 Africa/Casablanca Social Influence Strategies to Reduce GBV Reda 2 International Social and Behavior Change Communication Summit info@sbccsummit.org
119 attendees saved this session
Engaging Bystanders to Prevent Sexual Harassment in Public Transportation: The Impact of a Mexico City-based Pilot Project
Oral Presentation 04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/06 15:45:00 UTC - 2022/12/16 17:15:00 UTC
Presenters Floriza Gennari Co-authors Rajiv Rimal
Johns Hopkins University
Karen McDonnell
George Washington University
JB
Jeffrey Bingenheimer
The George Washington University
Understanding the Associations of Social Network Characteristics and Interpersonal Social Dynamics with the Experience of Intimate Partner Violence in Rural Nepal in the Context of an SBC Violence Prevention Intervention
Oral Presentation 04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/06 15:45:00 UTC - 2022/12/16 17:15:00 UTC
In Nepal, gendered norms around dominance, aggression, and the sexual rights of husbands over their wives are entrenched, with over half of young married women reporting intimate partner violence (IPV) in their lifetime. In these communities, Nepali women bear responsibility for domestic tasks, have limited agency, and are expected to tolerate violence for the sake of family unity and honor, while Nepali men are seen as natural aggressors, and hold the majority of decision-making power in a household. We will be presenting baseline data collected from 1130 couples (both wives and husbands interviewed separately) as part of an SBC program to test an IPV prevention strategy aimed at transforming negative gender norms and diffusing new norms and behaviors through movement building across rural communities in Nepal. Survey questions include measures around social norms, attitudes, and behaviors specific to IPV, plus a social network module. We found that women who reported IPV nominated more social network partners and that the composition of their networks was different than those of women who reported no violence. Women who reported violence were more likely to nominate those outside their homes than those who did not. There were also significant community level differences, suggesting strong normative influences by community.
Presenters
HB
Holly Baker Shakya
UCSD Center On Gender Equity And Health
Co-authors
ST
Shweta Tomar
AS
Abbie Shervinskie
GF
Gemma Ferguson
Equal Access International
Binita Shrestha
The Prevention Collaborative
PK
Prativa KC
Cari Jo Clark
Rollins School Of Public Health, Emory University
‘Changing Change’: Adapting an Intimate Partner Violence Prevention Intervention in Nepal to Focus More Intentionally on Organized Diffusion
Oral Presentation 04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/06 15:45:00 UTC - 2022/12/16 17:15:00 UTC
Addressing social norms is increasingly recognized as key to sustained and transformative social and behavioral change in many development areas. However, social norms interventions are frequently criticized for being high-cost, intensive and difficult to scale. Evidence supporting the best strategies to measure and track norms change at the community level is also minimal, leaving researchers and practitioners without effective tools and processes to both determine and deepen the impact of and pathways to larger-scale norms change. 
In this presentation we will highlight how we were able to integrate learnings and adapt an SBCC intervention focused on the prevention of intimate partner violence in Nepal to more intentionally focus on organized diffusion. Our methods included using quantitative analysis to identify changes and patterns that more traditional sampling methods miss, developing a social network analysis tool to more effectively target and trace the impact of social norms-oriented SBCC programming, and integrating "diffusion-focused" sessions in an IPV prevention program curriculum
Overall, the presentation will highlight different techniques used to both measure and accelerate the spread of gender equitable norms through a community in rural Nepal - resulting (in one trial) in the declaration of Nepal's first violence free community.
Presenters
GF
Gemma Ferguson
Equal Access International
Binita Shrestha
The Prevention Collaborative
BS
Binita Shrestha
Prevention Collaborative
The Role of Diffusion in Social Norms Change: Results from the Change Starts at Home Trial
Oral PresentationResearch-oriented proposals 04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/06 15:45:00 UTC - 2022/12/16 17:15:00 UTC
In response to the well-recognized burden of intimate partner violence (IPV), there has been a growth in primary prevention strategies with an emphasis on norms change as an approach to widespread and sustained prevention. Norms and diffusion theorists believe only a small group of "trendsetters" may be needed to reject a standing norm and to effect change. However, research into how norms change, particularly diffusion from a group to a community, is limited. We address this gap by examining the diffusion effects of an existing norms change intervention, the Change Starts at Home project (Change) to provide novel insights into the pathways of change that will be of immediate use to the field. In this study, we use data from the Change trial to examine the community and programmatic characteristics associated with social norms change with a special focus on diffusion as a lynchpin of social norms interventions.
Presenters Cari Jo Clark
Rollins School Of Public Health, Emory University
Co-authors
BB
Brian Batayeh
Binita Shrestha
The Prevention Collaborative
GF
Gemma Ferguson
Equal Access International
Prabin Nanicha Shrestha
The Asia Foundation
Rollins School of Public Health, Emory University
,
Equal Access International
,
The Prevention Collaborative
Prevention Collaborative
,
UCSD Center on Gender Equity and Health
+ 1 more speakers. View All
,
United Nations Children's Fund (UNICEF)
 Patricia Gwezere
,
Population Solutions for Health
 Vida Valkyrie Subingsubing
Evident Strategic Research and Consulting
Dr. Mohamed Vall Belbellah
Association Mauritanienne de la Promotion de la Famille AMPF
,
Evident Strategic Research and Consulting Inc.
MAGENTA Consulting
+3 more attendees. View All
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