Adolescents/Youth | Digital/Mobile | Inclusion | Research Karam 1 - English, Español, Français, عربي interpretation Panel Presentation
Dec 06, 2022 04:50 PM - 06:15 PM(Africa/Casablanca)
20221206T165020221206T1815Africa/CasablancaMeeting Youth Where They Are: Digital Strategies that MotivateKaram 1 - English, Español, Français, عربي interpretationInternational Social and Behavior Change Communication Summitinfo@sbccsummit.org
Shaping a Theory of Change for a Strategic Pathway to Empower Girls’ Choices Through Digital Media Oral Presentation04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/06 15:45:00 UTC - 2022/12/06 17:15:00 UTC
Digital games have not had much exposure within the SBC realm. Go Nisha Go™, the first of a suite of games from The Game of Choice, Not Chance™ initiative, aims to shift norms and empower underserved girls 15-19 in India. It was built on a Theory of Change (TOC) foundation of multiple theoretical frameworks and Identifying and applying multidisciplinary pathways to change is particularly of interest to measure impact of SBC innovations, especially digital products that do not easily conform with traditional behavioral change models or standard co-design approaches. The hypothesis which the theoretical foundation supports is as follows: if girls virtually experience the outcomes of choices they make for their avatar in the mobile game, then they can make informed decisions that direct the course of their own life. Four learning pathways scaffolded on three pillars of evidence, engagement, and evaluation support a multi-layered TOC-led framework, which informs the impact of decision-making and life outcomes, through game-based objectives and in-game triggers that offer direct access to information, products, and services. This novel approach to SBC will empower girls' voices through digital media.
How Mobile Platforms Empowered Young People on ASRH in the Period of Global Pandemic: The Case of AgooSHE+ in Ghana Oral Presentation04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/06 15:45:00 UTC - 2022/12/06 17:15:00 UTC
Mobile phone technology provides extraordinary opportunities to reach out to a large audience with a medium which is very popular among Ghanaians, especially young people. In Ghana, mobile ownership is almost universal as more than 9 in 10 Ghanaian households have access to mobile phones. Digital Ghana reports that as of January 2021, the number of mobile connections in Ghana was equivalent to 132.8% of the total population. 'AgooSHE+' is a mobile platform which attempts to provide greater access to reliable information for young people via Interactive Voice Response (IVR), Short Messaging (SMS) and live agent response. The creation of the platform was the result of a partnership between UNICEF, VIAMO, Savana Signatures (an IT and youth-based NGO) and MTN, the largest mobile telephone operator in Ghana. The setting up of the platform using telephone technology responded to the need for delivering tailored, personalized, updated, and accurate information to people at the time they want it, at the place where they are and in the language they speak. While access is provided free of charge to all MTN users who dial 5100, the service can also be accessed by all other mobile networks by dialing 0540-118-999. AgooSHE + was co- designed with the urgent need to provide young people the opportunity to either directly access information in six (6) local languages through the IVR functionality or interact with multi-lingual professionals in health and other social issues, who provide counseling and referral services.
Programmatic Opportunities and Limitations of Big Data and Digital Feedback: Insights from Evaluating a Large-Scale Multimedia Smoking Intervention Among Adolescent Girls in Ghana Oral Presentation04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/06 15:45:00 UTC - 2022/12/06 17:15:00 UTC
Political Participation, Digital Activism and Social Changes in SBCC: The Perspective of Young Citizens Oral Presentation04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/06 15:45:00 UTC - 2022/12/06 17:15:00 UTC
Presenters Cássia Ayres United Nations Children's Fund (UNICEF)
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