Behavioral Economics (BE) | Entertainment Education Lexus (Mogador - located across the street - no elevator access) Blue Skies Presentation
Dec 06, 2022 04:45 PM - 06:15 PM(Africa/Casablanca)
20221206T1645 20221206T1815 Africa/Casablanca Has Digital Killed the Entertainment Education Star?

Part of Entertainment Education's power for behavior change is how the audience can come to care about characters, identify with them, mentally rehearse to modeled behavior and begin to emulate it. Many programs globally have proven this concept. A 2018 Summit theme was how the EE experience could be deepened by social media/transmedia approaches that extend the ways audiences can encounter and engage with the characters in more traditional EE formats. Instead, short form social media are becoming the preferred medium instead of, not in addition to, mass media-based story telling. Why? Are they less expensive/time intensive to produce? Are producers pandering to shorter audience attention span? What effect does this have on the processes of identification, empathy, and narrative cohesion? What is lost in translation to these newer approaches and what is gained? Are these formats simply raising issues but not allowing a purposive story to unfold or do they put narrative construction into the hands of audiences to develop according to their own needs? Does this enhance or undermine how audiences view the complexity of behavior? Does this affect how learning leads to action? How should EE continue to evolve in the new digital environment?

Lexus (Mogador - located across the street - no elevator access) International Social and Behavior Change Communication Summit info@sbccsummit.org
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Part of Entertainment Education's power for behavior change is how the audience can come to care about characters, identify with them, mentally rehearse to modeled behavior and begin to emulate it. Many programs globally have proven this concept. A 2018 Summit theme was how the EE experience could be deepened by social media/transmedia approaches that extend the ways audiences can encounter and engage with the characters in more traditional EE formats. Instead, short form social media are becoming the preferred medium instead of, not in addition to, mass media-based story telling. Why? Are they less expensive/time intensive to produce? Are producers pandering to shorter audience attention span? What effect does this have on the processes of identification, empathy, and narrative cohesion? What is lost in translation to these newer approaches and what is gained? Are these formats simply raising issues but not allowing a purposive story to unfold or do they put narrative construction into the hands of audiences to develop according to their own needs? Does this enhance or undermine how audiences view the complexity of behavior? Does this affect how learning leads to action? How should EE continue to evolve in the new digital environment?

Johns Hopkins Center for Communication Programs (CCP)
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Center for Media & Health + Erasmus University
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Johns Hopkins Center for Communication Programs (CCP)
Johns Hopkins Center for Communication Programs (CCP)
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