Over the past 30 years polio eradication action, including social and behaviour change, has received substantial investment and made demonstrable progress towards eradication. Though there has been remarkable progress, there have also been very significant challenges.

The event is focused on three key themes: The utilization of social data to inform and improve SBC programming; misinformation strategies and action; and SBC in conflict settings on which there is substantial polio learning; key polio eradication challenges remain; and, there is significant relevance to challenges faced by action across the full range of development priorities, including increasing routine immunization rates. 

The purpose is to share and discuss learning from polio SBC that can be helpful to both next steps and challenges for polio SBC and the work and priorities of people engaged in other development issues.

Light lunch provided.

Agenda:

11-00am - Overall welcome and introduction from UNICEF – SM Moazzem, Deputy Director, Polio Eradication, UNICEF NYHQ

11-10am - Brief run through the agenda

11-15am – 11-45 Overview of UNICEF shift from C4D to SBC – Vincent Petit, SBC Global Lead, UNICEF NYHQ

11-45am - Theme 1: The utilization of social data to inform and improve SBC programming

1. Challenge mapping in Pakistan – Jahan Uddin, SBC Specialist, UNICEF Pakistan (15 min)
2. The Mozambique response to the WPV and cVDPV outbreaks – Ketan Chitnis, Chief, SBC, UNICEF Mozambique (15 mins)
3. Qualitative Research on Perceptions of Polio Vaccination in the Context of COVID-19 Vaccination (COVAX) Rollout in Cameroon and Ethiopia – Ross Mcintosh, SBC Specialist (M&E), UNICEF NYHQ (15 mins)

Questions and discussion (30 mins)

1-00pm - 1-45pm - Lunch 

1-45pm - Theme 2: Misinformation strategies and action: 

1. Framework for misinformation management & U-influencers - Adnan Shahzad, Digital Communication Manager and Hameed Kashan, Digital Communication Specialist, UNICEF NYHQ, Polio SBC (15 mins)
2. Demand creation and Routine Immunization – Deepa Risal Pokharel, Senior Advisor, SBC, UNICEF NYHQ Immunization and Surangani Abeyesekera, SBC Specialist (15 mins)
3. The Pakistan experience: misinformation management – Julianne Birungi, Snr SBC Manager, UNICEF Pakistan (15 mins)
4. The Afghanistan experience: misinformation management, Eman Eltigani, SBC Manager, UNICEF Afghanistan

Questions and Discussion (30 mins)

3-15pm - Theme 3: Communication in conflict settings - how and what has been learned: 

1. The Afghanistan challenge and strategy – Pa Ousman, SBC Specialist, UNICEF Afghanistan (15 mins)
2. The Nigeria challenge and strategy – Elizabeth Onitolo, SBC Specialist, UNICEF Nigeria (15 mins)
3. The Pakistan challenge and strategy – Ejaz Ur Rehman, SBC Specialist, UNICEF Pakistan (15 min)

Questions and discussion (30 mins)

4-30 pm – 5-00 pm - Overall reflections and close 

1. Summary points that any participants may wish to make (15 minutes)
2. Reflections and closing comments from UNICEF SBC, NYHQ (15 minutes)