Infectious disease/COVID | Immunization | Vulnerable Groups Karam 2 - English, Español, Français, عربي interpretation Panel Presentation
Dec 08, 2022 04:45 PM - 06:15 PM(Africa/Casablanca)
20221208T1645 20221208T1815 Africa/Casablanca RCCE in the Time of COVID Karam 2 - English, Español, Français, عربي interpretation International Social and Behavior Change Communication Summit
o “From Community Conversations to Hitting the Deadlines - How to Bridge the Gap Between RCCE and Media Work”
Oral Presentation 04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/08 15:45:00 UTC - 2022/12/08 17:15:00 UTC

Health and humanitarian agencies endeavor to provide accurate information around-the-clock, coordinating risk communication and community engagement (RCCE) efforts to close the loop on communities' health information needs through media. Yet, the specific needs of local media in low- and middle-income countries can be neglected, resulting in obstacles to accurate reporting in health crises. 

During the COVID-19 pandemic, local journalists struggled to access information from health experts while reporting on fast-evolving and technically complex science. High volumes of rapidly changing information put additional pressures in attempting to adapt global public health guidance into contextually-relevant reporting. As misinformation spread exponentially, local media also struggled to respond in a timely manner due to limited capacities. 

In Eastern and Southern Africa (ESAR), the RCCE Media Taskforce, co-led by Internews and the RCCE Collective Service, was established to bridge this gap between public health experts and regional media in support of the emergency response. 

The ESAR Media Dialogues were established to provide journalists with timely, relevant access to regional health expertise on a range of trending issues. In these sessions, journalists receive key information and ask questions, enabling them to generate technically accurate content.

This exercise of two-way communication also enabled actors in both sectors to define priorities and exchange information. Adaptations to the format and products of the Dialogues, and inclusion of new partners in design and dissemination, increased both community journalists' access to information and their capacity to use that information in their reporting.

Laura Rocio Lopez Inigo
Ida Jooste
Co-authors Wayne Sharpe
Rachel James
RCCE Collective Service
COVID-19: Hacia la Adopcion de Comportamientos Prreventivos Mediante Comunicacion de Riesgos
Oral Presentation 04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/08 15:45:00 UTC - 2022/12/08 17:15:00 UTC

La comunicación de riesgos es una herramienta esencial para la atención de emergencias de salud como la COVID-19; nuestro objetivo es compartir las experiencias de México en el fortalecimiento de las capacidades básicas para promoción de comportamientos preventivos contra COVID-19 y la construcción de un legado en comunicación de riesgos.

En el vídeo se describen los elementos de la estrategia de respuesta y las experiencias de acciones en el monitoreo para transmisión de información de la situación internacional previo a la detección de casos en el país, el inicio de las conferencias de prensa vespertinas y de las jornadas de sana distancia así como la promoción de las diferentes medidas preventivas incluyendo la vacunación.

Se identifica como parte de las lecciones aprendidas primordiales, la necesidad de preparación en comunicación ante el surgimiento de crisis sanitarias para reducir efectos perjudiciales a la salud y lograr poblaciones mejor informadas, capaz de tomar decisiones para protección de la salud individual y colectiva. Dentro de este proceso es indispensable la escucha social y evaluación de la infodemia, por lo que la conformación de un equipo capacitado en elaboración de estrategias de comunicación de riesgos en un contexto multiamenazas implica un progreso importante en materia de salud para la adopción de comportamientos saludables y fortalecimiento del enfoque preventivo del sistema de salud mexicano. 

En esta ardúa tarea se han incluido actores de la cooperación internacional, quienes han dado apoyo sistemático para la generación de esta capacidad, incluyendo a la Organización Panamericana de la Salud.

Presenters L. Arlette Saavedra Romero
Secretaria De Salud
Federico Vázquez Calero
Organización Panamericana De La Salud/ OMS México
General Directorate Of Health Promotion
Ricardo Cortés Alcalá
Secretaría De Salud
COVID-19 Vaccination for Marginalized Groups in India
Oral Presentation 04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/08 15:45:00 UTC - 2022/12/08 17:15:00 UTC

In India, USAID's MOMENTUM Routine Immunization Transformation and Equity program seeks to identify underserved and marginalized groups for COVID-19 vaccination. A key aspect of the project's approach is risk communication and community engagement (RCCE) activities tailored to specific vulnerable and priority populations and interventions that address such challenges as the digital divide, vaccine acceptance, lack of awareness, and ineffective community-facility linkages. Through intensive collaboration with local non-governmental organizations (NGOs), the project's community mobilization efforts engage influential leaders and groups, such as women's and health professional associations, and build health worker capacity for interpersonal communication.

The key objectives for generating demand among marginalized groups include increasing awareness in target districts and communities with lower vaccination coverage, increasing the engagement of the community using key influencers and community institutions to increase vaccine acceptance.

In the first four months of active implementation, the project has supported delivery and administration of over 2 million doses of the COVID-19 vaccine to population sub-groups like tribal and nomadic groups, truckers, senior citizens, pregnant and lactating women, transgender people, people with disabilities, young adolescents in child institutions to name a few.  Much of that success can be attributed to the RCCE activities undertaken by the project.

Anumegha Bhatnagar
John Snow India Private Limited
Gopal Krishna Soni
John Snow India Private Limited
A Systems Strengthening Approach to Establishing Risk Communication and Community Engagement (RCCE) in Eritrea
Oral Presentation 04:45 PM - 06:15 PM (Africa/Casablanca) 2022/12/08 15:45:00 UTC - 2022/12/08 17:15:00 UTC

In 2019, UNICEF in collaboration with the University of Adelaide provided technical leadership to the Ministry of Health (MoH), Education, and Information to revise the Health Promotion Policy which guided the design of the COVID-19 Risk Communication and Community Engagement (RCCE) strategy and response plan. UNICEF as the co-chair of RCCE supported the MoH to map partners and train various line ministries working in RCCE to understand their role as members of the committee. The response was driven by the socio-ecological diagnostics, established multi-sectoral national and sub-national level coordination structures to lead RCCE nationwide, and promoted prevention, continuity of integrated health services, and safe school opening. In compliance with guidance on COVID-19 prevention protocols which requires physical distancing, 2.8 million people (76% of the population) were reached with media messaging and 1,439,003 (38%) of individuals were also engaged through community-based platforms. For community feedback, operationalization of the 24/7 call center was supported which engaged over 29,950 people and addressed fears and concerns which emanated from the unknows of the pandemic. This was validated by the midline diagnostics survey commissioned by UNICEF which indicated that 73% of communities identified three signs and symptoms and 89% were confident to take COVID-19 preventive actions. An android-based information platform was designed with COVID-19 information, continuity of health care, and safe school opening to fit into a 20MB. This has been instrumental in informing health workers on infection prevention and control and self-care.

Awet Araya
No, United Nations Children's Fund (UNICEF)
Habtom Kifle
Mulugeta Russom
Tesfay Bahta
UNICEF Eritrea
Geoffrey Acaye
UNICEF Eritrea
United Nations Children's Fund (UNICEF)
+ 6 more speakers. View All
Mr. Bright Jere
Centre for Infectious Disease Research in Zambia
Mr. Benjamin Soro
Johns Hopkins Center for Communication Programs (CCP)
 Jitendra Awale
CGPP India, World Vision US
 Markel Mendez
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