Behavioral Economics (BE) | Children | Gender | Nutrition Bahia (Mogador - located across the street) - English, Français interpretation Panel Presentation
Dec 08, 2022 09:15 AM - 10:30 AM(Africa/Casablanca)
20221208T0915 20221208T1030 Africa/Casablanca Nurturing the Early Years - Examples in Early Childhood Development Bahia (Mogador - located across the street) - English, Français interpretation International Social and Behavior Change Communication Summit
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Operationalizing SBCC in Cash Transfer Programmes: Evidence and Lessons Learned from Three Cash and SBCC Programmes for Nutrition in Myanmar
Oral Presentation 09:15 AM - 10:30 AM (Africa/Casablanca) 2022/12/08 08:15:00 UTC - 2022/12/08 09:30:00 UTC
To address poverty as a barrier to nutrition, the Government of the Union of Myanmar (GoUM) is scaling up small monthly cash transfers to all pregnant and lactating women until their child is two years of age[1]. These Maternal and Child Cash Transfers (MCCT) are combined with social and behavior change communication (SBCC) to promote and support improved maternal, infant and young child care and feeding practices and the use of cash to support nutrition. While delivery of the cash transfer component has been well examined, there is little evidence on how to best deliver the SBCC component at scale.
Save the Children (SC) implemented MCCT+SBCC programmes in three regions (Rakhine, Dry zone and Delta) of Myanmar from 2016 to 2019 funded by the Livelihoods and Food Security (LIFT) providing evidence of the concept and different delivery models to GoUM. The SBCC activities were largely the same across all three programmes (mother to mother support group, cooking demonstrations, community sessions, counselling) but ways of delivering them differed. In 2018, SC conducted a review of these programmes – describing and comparing the SBCC approach used across these three projects, outlining challenges and lessons learned, and providing recommendations for scale up. This contributes to a very small evidence base on how to scale SBCC in cash transfer programmes and highlights the need for more support to governments and key stakeholders in this area to ensure the desired impact for mothers and children is realized.

Presenters Julia Weatherson
Save The Children International
Co-authors Swe Linn Maung
Save The Children
Lilly Schofield
Save The Children
Multi-Sectoral Integrated Family Care Practices in Pakistan – An Example of Expanding Boundaries of SBC by Adopting a Multi-Sectoral Engagement Approach for Early Childhood Development (ECD)
Oral Presentation 09:15 AM - 10:30 AM (Africa/Casablanca) 2022/12/08 08:15:00 UTC - 2022/12/08 09:30:00 UTC
Early Childhood Development (ECD) is the physical, cognitive, socioemotional skills and abilities acquired during the period from conception to eight years of age through the provision of holistic interventions by caregivers. Yet, it is estimated that forty-three percent of children under five years of age in middle- and low-income countries including Pakistan who survive are not reaching their full developmental potential due to improper nutrition (40% stunting), and lack of cognitive and psychosocial stimulation opportunities, with detrimental consequences for children development and productivity. 
The mapping of the ECD landscape in Pakistan revealed that various interventions related to ECD include health, WASH, nutrition, education, and child protection, but the responsive caregiving and stimulation components were consistently missed in the services. This also implied that parents and caregivers who play critical roles in child survival and development have limited knowledge, capacity, skills, and resources to provide holistic care to children. The findings guided the development of an integrated multisectoral family care practices (FCPs) package to address the gaps in the ECD interventions. Developed in consultation with multi-sectoral stakeholders, it is based on family care practices (FCP) and follows the life course approach targeting 0-8 years children. It is being rolled out through multi-sectoral training and front-line workers through Government and Civil Society Organizations are using it to educate caregivers. Recently a KAP survey has identified some key lesson learns and captures the improvements made through the ECD- FCPs- SBC efforts.
Presenters Saba Shuja
United Nations Children's Fund (UNICEF)
Deepa Risal Pokharel
Jonathan David Shadid
Challenging Received Wisdom About Early Childhood Development and Discipline in West Africa: Presenting New Knowledge from Formative Research to SUNRISE (Scaling Up Nurturing Care, a Radio Intervention to Stimulate Early Child Development)
Oral Presentation 09:15 AM - 10:30 AM (Africa/Casablanca) 2022/12/08 08:15:00 UTC - 2022/12/08 09:30:00 UTC
Since 2020, the NGO Development Media International (DMI) has been implementing a radio campaign to promote among rural populations in Burkina Faso, the adoption of early childhood development practices (responsive care giving, communication and language, play, love and affection, encouragement and discipline). Qualitative and quantitative research supports the implementation of the intervention to ensure the quality of the messages disseminated and to produce evidence to inform the scientific world and political decision-makers. At the end of the campaign, a final evaluation will measure the effectiveness of the intervention on parental behaviour change and early child development in Burkina Faso.
Data from two waves of formative research and feedback research from listening to SUNRISE messages reveals a perception of discipline practices rather different from what the existing literature led us to think on the subject in Burkina Faso. This article aims to share the main findings from the field and their analysis on the discipline of children under 2 years of age in rural Burkina Faso. 
Mireille Belem
Development Media International, Burkina Faso
Expectant Fathers’ Willingness to Engage in Newborn Care in Kinshasa, DRC: Exploring the Role of Gender-Equitable Attitudes and Social Norms Regarding Paternal Involvement in Childcare
Oral Presentation 09:15 AM - 10:30 AM (Africa/Casablanca) 2022/12/08 08:15:00 UTC - 2022/12/08 09:30:00 UTC
The benefits of engaging men as partners in childrearing are tremendous. Studies have shown that father involvement is positively associated with children's psychological well-being and social and cognitive development. The study examined the association of gender-equitable attitudes and social norms regarding fatherhood with men's willingness to participate in childcare activities. We also examined the relationship of self-efficacy and co-parental relationship factors with willingness. Analysis was based on 1,674 male partners of first-time mothers interviewed during the 2018 Momentum baseline survey in Kinshasa. We used multivariable linear regressions to investigate the relationship between male partners' willingness to participate in two forms of childcare (interactive activities and caregiving responsibilities) with variables of interest. Most male partners were extremely willing to take the child to the doctor, but only a third were extremely willing to wash the baby's clothes, cook food, and clean the house. Willingness to participate in all activities was higher for interactive activities than caregiving responsibilities. After controlling for background characteristics, normative expectations, descriptive norms, and personal and perceived community beliefs supporting involvement were positively associated with willingness to participate in both forms of childcare. Additionally, greater involvement in shared decisions about pregnancy and higher perceived self-efficacy positively predicted willingness for both outcomes, while greater involvement in antenatal care/birth planning was a negative predictor. The findings draw attention to the importance of the community, social norms, father's social networks, and self-efficacy. Interventions aimed at increasing male engagement in childcare should address these factors.
Francine Wood
University Of California San Diego, Center For Gender Equity And Health
Anastasia Gage
Tulane University School Of Public Health And Tropical Medicine
University of California San Diego, Center for Gender Equity and Health
Development Media International, Burkina Faso
United Nations Children's Fund (UNICEF)
Save the Children
+ 2 more speakers. View All
IMA-World Health
Mr. Rizwan  Ahmed
UNICEF Pakistan
UNICEF Morroco
 Ranokhon Dododzhonova
Abt Associates, Healthy Mother Healthy Baby Activity
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