Behavioral Economics (BE) | Human-Centered Design (HCD) Fes 1 - English, Français interpretation Skills Building Workshop
Dec 06, 2022 04:15 PM - 06:15 PM(Africa/Casablanca)
20221206T1615 20221206T1815 Africa/Casablanca Systems Thinking for Innovative, Local Solutions

We are in the midst of a fundamental shift where conventional ways of identifying and solving problems are falling short of changing uptake of primary health services. The interconnected nature of social norms, behavior change, health systems and community systems requires multidimensional tools to both diagnose and intervene. This points to a need to think in systems of root causes and systems of solutions.

Systems thinking and systemic design, key methodologies in human-centred design, provide a solution-oriented view of challenges in terms of wholes and relationships. The purpose is to activate previously overlooked connections and leverage points, including nudging and normalizing behaviour.

The session will introduce hands-on tools to analyze complex challenges and co-create solutions through multiple systems mapping methods. This methodology is uniquely suited for situations where health services are available but a subset of the intended population is not actively seeking them. Therefore, groups will work through example scenarios to increase community uptake of primary health services. 

It also emphasizes both the perspective and participation of the people we are trying to serve at every step - including the services, institutions and communities that surround and influence them. The session will continually switch perspectives - covering barriers to seeking (caregiver), supporting (leader/family), and supplying (health worker) primary health services and the lives and lived environments surrounding these perspectives. 

Fes 1 - English, Français interpretation International Social and Behavior Change Communication Summit info@sbccsummit.org

We are in the midst of a fundamental shift where conventional ways of identifying and solving problems are falling short of changing uptake of primary health services. The interconnected nature of social norms, behavior change, health systems and community systems requires multidimensional tools to both diagnose and intervene. This points to a need to think in systems of root causes and systems of solutions.

Systems thinking and systemic design, key methodologies in human-centred design, provide a solution-oriented view of challenges in terms of wholes and relationships. The purpose is to activate previously overlooked connections and leverage points, including nudging and normalizing behaviour.

The session will introduce hands-on tools to analyze complex challenges and co-create solutions through multiple systems mapping methods. This methodology is uniquely suited for situations where health services are available but a subset of the intended population is not actively seeking them. Therefore, groups will work through example scenarios to increase community uptake of primary health services. 

It also emphasizes both the perspective and participation of the people we are trying to serve at every step - including the services, institutions and communities that surround and influence them. The session will continually switch perspectives - covering barriers to seeking (caregiver), supporting (leader/family), and supplying (health worker) primary health services and the lives and lived environments surrounding these perspectives. 

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Nucleus Impact
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Nucleus Impact
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Nucleus Impact
No moderator for this session!
 Bridget Higginbotham
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U.S. President's Malaria Initiative, USAID Washington
 Sitora Shokamolova
UNICEF Jordan
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