Merci Mon Héros (MMH) is a youth co-led multi-media campaign seeking to improve reproductive health and family planning (RH/FP) outcomes among youth living in nine francophone countries. This complex campaign, implemented across multiple settings, required a multi-faceted evaluation methodology, bringing together social media listening, quantitative monitoring surveys, qualitative evaluation techniques, and routine program monitoring data to generate a more complete "big picture" view of the campaign's potential effects. This presentation showcases the use of a multi-pronged evaluation approach to inform complex SBC health campaigns. Three data sources were used to evaluate MMH in Côte d'Ivoire: social listening, quantitative cross-sectional monitoring survey, and complexity aware qualitative study. Social listening showed online conversations related to MMH campaign topics spiked two weeks after topic-specific campaign posts, suggesting potential campaign impact. Exposure survey results showed adults exposed to the MMH campaign were more likely than those unexposed of having spoken with someone about FP in the past five months. Youth exposed to the campaign reported 2.57 times the odds of having spoken to someone about FP, but were significantly less likely than adults to report feeling comfortable discussing FP with family members. Qualitative findings corroborate young people's need for adult guidance and support. Despite the perception that young people have ample access to RH/FP information, they require supportive guidance from trusted adults, yet are impeded by unsupportive social norms. This evaluation shows evidence of MMH's impact in encouraging intergenerational communication. We present recommendations for continued evidence-informed programming.

Partout dans le monde, et en particulier dans les pays à revenu bas ou intermédiaire, certaines normes sociales conservatrices empêchent souvent les conversations ouvertes sur la puberté, le sexe et la planification familiale (PF). Ces tabous ont un impact particulier sur les jeunes - notamment avant qu'ils ne se marient ou n'aient leur premier enfant - et entravent souvent l'accès des jeunes à la PF. Merci Mon Héros (MMH), une campagne multimédia régionale, supportée par le projet Breakthrough ACTION (BA), financé par l'USAID, répond à ces défis. 
MMH vise à réduire l'impact des normes sociales et de genre qui empêchent l'accès des jeunes à la PF. MMH fournit des plateformes d'échanges virtuelles, sur les médias de masse, et en personne entre jeunes/adolescents et les adultes sur les difficultés que les jeunes rencontrent dans la recherche d'informations sur la santé de la reproduction (SR) et les services de PF. Lancée en ligne en novembre 2019, elle est mise en œuvre actuellement dans cinq pays à savoir la Côte d'Ivoire, le Niger, le Burkina Faso, le Togo et, plus récemment, la RDC, et gérée aujourd'hui principalement par un groupe de jeunes consultants régionaux.

The Resilient & Accelerated Scale-Up of DMPA-SC (Depo-medroxyprogesterone acetate- Subcutaneous) Self-Injection in Nigeria (RASuDiN) project aims to expand family planning (FP) method choice and empower women by supporting the roll-out of DMPA-SC self-injection. Over a 2-year implementation period (2018-2020), the project recorded a low reach, referral, and completed referral rate for youths aged 18-25 years. The project was only able to reach youths with information about modern FP methods through interpersonal communication. 
The Center for Communication and Social Impact (CCSI) being the project's implementing partner for Demand Generation interventions, launched a pilot social media campaign in March 2021. The campaign strategy was aimed at reaching youths via social media and it was anchored by Dr. Chinonso Egemba popularly known as "Aproko Doctor", who has huge followership on social media platforms that already identify with the goals of the campaign. Asides from leveraging the influencer's page for traction, the project also created its platform on Twitter called "people wey Sabi" which is translated to "knowledgeable people". The project utilized threads, challenges, Frequently Asked Questions (FAQ), Twitter Spaces, and Posters to create content that provided knowledge and built conversations around family planning, especially DMPA-SC Self Injection. Within 3-months implementation period, the project's page gained over 1000 followers on Twitter. Due to the Federal Government of Nigeria's (FGoN) ban on Twitter operations in Nigeria, the campaign halted on Twitter and has been implemented only on Facebook and Instagram since July 2021.