Of the many influences on how we view men and women, media is the most pervasive and one of the most powerful. Woven throughout our daily lives, the media transmits messages to our consciousness at every turn. Exposure to information provided by media such as films, radio, television, advertising and more recently OTT content can influence a wide range of attitudes and behaviors. Popular culture that ranges from films, books, art, social media, ad films etc. impacts our beliefs, opinions and mindsets. Woven throughout our daily lives, media insinuates messages into our consciousness at every turn. This culture impacts our beliefs, opinions and mindsets. Progressive messages on gender issues therefore can play a big role in building a positive attitude towards gender equality and challenge existing gender norms.