COVID-19 Webinars for SBCC Practitioners

March 26, 2020

Updated on April 2, 2020

Since we won't be able to gather next week in Marrakech, the 2020 International SBCC Summit Secretariat invites you to join two webinars for SBCC practitioners on COVID-19. 

The webinars will take place on Tuesday, March 31 and Thursday, April 2 from 7:30 a.m. - 8:45 a.m. EDT. Registration has reached capacity but recordings will be available.

On Tuesday, our speakers reflect on the issues of social distancing, isolation, and quarantine in different global contexts. The conversation will also dive into the critical need for preparedness planning and capacity building in Risk Communication and Community Engagement (RCCE), and relevant and consistent messaging on this topic. A recording of the webinar is available below. A list of resources mentioned in the webinars is available here.

Thursday's webinar focused on responding to several critical questions on COVID-19 and RCCE that we, as a community of SBCC practitioners, are facing in response to this pandemic. We do not anticipate we will be able to discuss all of your questions during the webinar but will post them on relevant platforms such as Springboard for Social and Behavior Change and Communication Initiative to facilitate further dialogue.


Kathryn Bertram, Senior Program Officer, Johns Hopkins Center for Communication Programs, SBC/RCCE Advisor, READY


Kathryn has been providing SBC and advocacy support to public health emergencies, malaria, child survival, and nutrition programs for the past 9 years. She provided technical SBC support to teams in Liberia, Guinea, and Sierra Leone during the 2013-2016 Ebola outbreak, conducting exploratory missions and contributing to SBC assessments and recommendations. She provided technical SBC expertise and capacity building support to UNICEF C4D Sierra Leone, serving in the social mobilization pillar and developing Standard Operating Procedures for integrating social mobilization throughout the emergency response. Kathryn also led the development of an Emergency Communication Implementation Kit and an Ebola Communication Implementation Kit.

In a three-year USAID-funded program, she supported SBC efforts in Sierra Leone to build trust between communities and the health system in the aftermath of Ebola. In addition, she also supported and led SBC and advocacy roles for USAID-, Gates-, and UK DFID-funded malaria programs; provided technical assistance on implementing a successful nutrition SBC campaign in Nepal; and led capacity building and strategy development tools on nutrition and child survival.


Mario Mosquera, Regional C4D Advisor Eastern Europe and Central Asia


Mario has been working on several outbreaks in Eastern Europe for the past few years (i.e. measles, polio) and has supported C4D teams during the Ebola response in Liberia and during the Zika outbreak in Latin America. He brings together lessons learned from different responses and will reflect on how he has leveraged those lessons in the UNICEF Covid19 response, as well as his own lessons thus far in Europe which is now the epicenter of outbreak. Mario also has a background in public health and is strong on evidence and data.


Elizabeth Serlemitsos, Project Director Breakthrough ACTION, Johns Hopkins Center for Communication Programs

Elizabeth has worked in the field of international development and public health for more than 30 years, 26 of those while residing in Africa. She has served as chief of party of two USAID-funded projects in Zambia, team leader of a DFID-funded project, and regional director for the Center for Communication Programs' Health Communication Capacity Collaborative (HC3) Ebola Program in the Mano River Region.

During her 24 years at CCP, Elizabeth has worked on a diverse and fascinating range of projects, but by far her most professionally enriching experience was working on the Ebola outbreak in West Africa in 2014 and 2015. This task drew upon the management skills acquired during her master of business administration program at Yale University. In particular, she played a big role in coordination and networking, ensuring that accurate health information was quickly relayed to the citizens of West Africa in order to help slow the spread of the disease.