Booth: 6

JSI is dedicated to improving the health of individuals and communities. Our Behavior Initiative is a new major investment to achieve people-centered development. It advances the way we design, implement, and measure SBC programs, supporting local partners to lead the changes that matter most to them.

JSI’s Behavior Initiative combines social, ecological, and behavioral sciences with innovations from marketing, design, and tech to help people live healthier lives.The Behavior Initiative improves the way we fulfill our mission by integrating behavioral thinking into everything we do. Over 90 change experts work side-by-side with practice area specialists to center behavior in our projects. This ensures SBC strategies are woven throughout all activity areas.

Our expansive reach means we know how to design for and implement change. Part of that is due to JSI’s long history in many countries, where we have developed trusted relationships with communities, government, and civil society. Additionally, a majority of our staff are local to their project country, so they better understand the context.

The Behavior Initiative combines JSI’s applied experience with new scientific discoveries for a deeper understanding of how and why change works.