Booth: 7

MAGENTA is a women-led social and behaviour change (SBC) agency that specialises in understanding human decision-making processes to design and deliver complex research and implementation programs in fragile and conflict-affected environments Working across Africa, the Middle East, Asia and Latin America, our teams are trusted partners and advisors to governments, donors and development agencies, for whom MAGENTA has delivered over 100 projects. We design, develop and deliver bold strategies based on robust behavioural models, local insights and rigorous data, creating and enabling environments that allow people to thrive. Integrating principles from behavioural economics, sociology, psychology and marketing, we utilise the latest behavioural models to analyse and solve social development challenges. Our organisation is deeply networked in the countries in which we operate, thus bringing a profound layer of understanding to our work and complementing the science behind our approach.