Booth: 26

Breakthrough ACTION and Breakthrough RESEARCH are USAID’s flagship programs for social and behavior change. Breakthrough ACTION ignites collective action and encourages people to adopt healthier behaviors—from using modern contraceptive methods and sleeping under bed nets to being tested for HIV and preventing the spread of zoonotic diseases—by forging, testing, and scaling up new and hybrid approaches to social and behavior change. Breakthrough RESEARCH catalyzes social and behavior change by conducting state-of-the-art research and evaluation and promoting evidence-based solutions to improve health and development programs around the world. The projects have produced a treasure trove of guidance, tools, evidence, and data to support social and behavior change efforts and improve health outcomes in over 40 countries.