About the Summit

The Social and Behavior Change Communication community has the ability to unleash transformational change around some of the world's most pressing challenges, including poverty, gender equality, protecting the planet and ensuring that all people enjoy health, peace and prosperity.

In 2016, the first International SBCC Summit brought together the global community of SBCC organizations, practitioners and researchers. In 2018, this momentum continued as 1,200 participants from 93 countries came together to assess "what works," advance SBCC as a field and accelerate development impact.

At the SBCC Summit, we will harness this power as people from across the globe come together to examine the most recent evidence and innovations, build on our diverse methodologies, debate our way forward and highlight successes and challenges. 

We will explore the vast potential and diversity of our field -- across disciplines, development priorities and geographies, and in tandem with other development actors -- to accelerate action towards achievement of the Sustainable Development Goals.

Together, we will imagine and chart a path towards a future where our collective strength is magnified to address issues ranging from migration to Ebola, from gender discrimination and violence to infant mortality, from malaria to the climate crisis and access to justice.

Click the image to learn more about the vision for the 2021 SBCC Summit 

عرض المستند باللغة العربية

Haga clic en la imagen para obtener más información sobre la visión

The Summit will be organized around three central themes.

1)Catalyzing transformational change on agendas of urgency

We live in an ever-changing world. A world where what we know today will be different tomorrow. With this rapid pace of change, adaptability, innovation and transformation is needed. Using the SDGs as our north star, this theme will look at how we can accelerate change in the urgent, interconnected areas of:

Climate crisis and global heating
Gender equity
Community engagement and citizen action
Health access and equity
Humanitarian action

Within this theme, sessions will focus on:

  • Identifying underpinning catalysts – and barriers – for change. 

  • Learning lessons and expanding the boundaries of SBCC. 

  • Linking SBCC to structural determinants and solutions. 

  • Supporting social movements and social justice initiatives. 

  • Nurturing new voices for change and building participatory dialogue, particularly young people. 

2) Future Forward

The ways in which the world communicates about development and social change issues are evolving rapidly in an increasingly interconnected and mediated world. In this context, informed and engaged participation in social and behavior change, and public discourse more broadly, is essential.

Through this theme, we will look at where the field is now and how SBCC is poised for the future in these new contexts. Sessions will focus on:

  • Understanding and engaging with evolving digital and technological innovations. 

  • Developing and promoting a code of ethics for the SBCC field. 

  • Identifying new theories, frameworks and methodologies. 

  • Countering negative opposition, disinformation and fake news.

3)Connecting the Dots

Reflecting on the strength and diversity of the SBCC constituency, this theme will explore ways to further increase collaboration, skills sharing and capacity building and creative collective action within the field across different sectors, geographies and disciplines as well as across different stakeholders and across generations with a particular focus on youth. 

The private sector is investing billions in the development sector. Academia is cultivating some of the newest and most innovative research both in terms of methods used and data being unearthed to better understand and inform programming. Public interest and advocacy groups are building expertise to find solutions that promote just and equitable livelihoods. Public health practitioners are exploring and implementing programs to bring about transformational change and to reach those groups who are most marginalized. And governments, private foundations and donors are investing in and developing policies and strategies to help guide better health programming for sustainable change. 

By bringing these people together – connecting the dots – real change is possible.

Through this theme, sessions will explore:

  • Optimizing our strengths for greater impact. 

  • Connecting with new partners. 

  • Collective action. 

Travel Protection

Summit organizers encourage attendees to consider purchasing a travel protection plan or trip insurance, to protect their investment (e.g. transportation, accommodation) in case of unforeseen issues. 

If you have purchased registration for the Summit and cannot attend, you can transfer your ticket to a colleague. Please email info@sbccsummit.org if you need information on how to process a registration transfer.

The U.S. Department of State Bureau of Consular Affairs has a page dedicated to information on traveling to Morocco with up to date alerts and messages. 

Cancellation of the Conference

In the event that the conference cannot be held or is postponed due to events beyond the control of the Summit organizers (force majeure) or due to events which are not attributable to wrongful intent or gross negligence of the Summit organizers, the Summit organizers cannot be held liable by attendees for any damages, costs, or losses incurred, such as transportation costs, accommodation costs, costs for additional orders, financial losses, etc.

Under these circumstances, the Summit organizers reserve the right to either retain the entire registration fee and to use it for a future conference, or to reimburse attendees after deducting costs already incurred for the organization of the Summit and which could not be recovered from third party vendors.