Join us for an interactive skill building session! Be one of the first to learn and apply evidence based tools from the first ever SBC resource pack to address Ableism, Stigma and Discrimination Towards Children With Disabilities And Their Families. Estimates suggest that there are 1 billion people with disabilities in the world, 240 thousand children with disabilities and 80% live in developing countries. Let's work together toward removing attitudinal, physical, organizational and communication barriers to build an inclusive society for all. The workshop will give you a brief overview of what disability is and share effective tools and strategy to collaborate with persons with disabilities, families, communities, service providers and policy-makers to address stigma and discrimination and support inclusion with the aim of supporting effective development and implementation of behaviour and social change interventions.Facilitators and co-facilitators: Young disability advocates - Daniela Gordon (Costa Rica), Dilian Danilov (Bulgaria), UNICEF SBC and Disability experts (TBC) 

SMART Advocacy focuses on decision-makers, the specific people with the power to act on requests from well-prepared champions. It prepares advocates to anticipate what information and insights will convince a decision-maker that taking a particular action will achieve their goals and yours. SMART Advocacy breaks down your goal into 9 steps across three phases. It shows you how to convince the people with power that taking action will achieve their goals and yours. By the end of the process, you will have an evidence-driven strategy that you can take forward confidently. This session will introduce participants to this useful process and will give participants an opportunity to demonstrate specific skills essential to successful advocacy.Lunch will be served.

The purpose of this side event is to bring together and engage a wide audience of the SBC community, as internal and external stakeholders, in reviewing /generating ideas to inform systems strengthening and community engagement dimensions of SBC programming. Global Think Tank (TT) members will be present to explain and discuss work in progress. As a part of a co-creation process, participants' perspectives and feedback will be solicited in an interactive process to review and discuss the Global TT outputs listed below:•Systems Strengthening and Transformation through Social and Behaviour change: The Case of COVID-19 vaccination behaviour and lessons for Institutional leaders•Making the Investment Case for Social & Behaviour Change (IC4SBC)•Revisiting SBC Conceptual Frameworks and Case Studies from Afghanistan, Haiti, Malaysia, Somalia

Over the past 30 years polio eradication action, including social and behaviour change, has received substantial investment and made demonstrable progress towards eradication. Though there has been remarkable progress, there have also been very significant challenges.The event is focused on three key themes: The utilization of social data to inform and improve SBC programming; misinformation strategies and action; and SBC in conflict settings on which there is substantial polio learning; key polio eradication challenges remain; and, there is significant relevance to challenges faced by action across the full range of development priorities, including increasing routine immunization rates. The purpose is to share and discuss learning from polio SBC that can be helpful to both next steps and challenges for polio SBC and the work and priorities of people engaged in other development issues.Light lunch provided.

UNICEF will present its vision for Social and Behaviour Change over the next few years and articulate how this function contributes to closing the gap towards the SDGs and achieving results for children across sectors. The session will feature examples of best and promising practices from the field across regions, global goods available to anyone working on SBC, and innovative efforts underway including in the area of evidence and measurement.

Attention to provider behavior change (PBC) needs and interventions has grown in recent years. Breakthrough ACTION is developing a PBC Ecosystem focused on reproductive, maternal, neonatal, and child health (RMNCH) that aims to assist program managers in: 1) identifying the drivers of provider behavior; 2) mapping PBC program strategies against those drivers according to effectiveness for improving RMNCH outcomes; and 3) highlighting areas for future development and research. During this learning forum, Breakthrough ACTION will share initial findings from a PBC review and solicit your input on the essential components of the Ecosystem. This is an opportunity to jointly identify RMNCH-related provider behavioral drivers and PBC strategies for addressing those drivers, and to contribute to determining programmatic priorities.

Co-hosted by UNICEF and the International Association for Media and Communication Research (IAMCR), the Global Alliance for Social and Behaviour Change (GA4SBC) will host a 3-hour interactive session to explore the policies and practices needed to promote a SBC Code of Ethics' values. The session also will highlight measures to ensure benefits and address challenges during implementation. The session will focus on three topics:· Topic #1 Power and manipulation: avoidance of abuse of power and dominant power position (power elites) + dialogue, also including neo-colonialism and gender. · Topic #2 Behavioural Insights and nudge theory and practice · Topic #3 The debate about building business value vs. values within the local communities It will consist of a panel discussion that is followed by breakout groups where participants will have the opportunity to discuss a "good practice". The session will end with a report-out and an open discussion. The Global Alliance will circulate a summary report highlighting all the ideas presented at this event and promoting awareness of the topics discussed.

We invite you to join CARE, Emory University, EMpower, and International Centre for Diarrhoeal Disease Research, Bangladesh, for a half-day convening on Sunday, 4 December, from 13:00-17:00 for CEFM learning and cross-sharing. We will review evidence and discuss promising tools and approaches to sustainably combat the root causes of the practice.

The side event pushes the agenda for people-centered programming as well as for improved preparedness and increased systematic investments for community engagement systems in humanitarian action. The vision of the new Community Engagement in Humanitarian Action Toolkit (CHAT) will be shared, and the event will explain how it contributes to scaling-up the mandate of Core Commitments for Childrens (CCCs) commitments of community engagement, SBC and accountability.

This is a meeting for all UNICEF Staff attending the summit to welcome everyone 

SBC is fundamental to achieve global and national nutrition goals. Nutrition SBC requires applying best practice and innovations, while understanding what is unique about nutrition. This interactive session will share, discuss and combine SBC resources for use in development and humanitarian contexts, developed by USAID Advancing Nutrition. Nutrition SBC practitioners and SBC practitioners interested in nutrition welcome! Refreshments provided. 

The session will kick-off the official opening of the 2022 International SBCC Summit. Opening remarks and welcome will be made by the Summit Secretariat and the Government of Morocco. This session will be livestreamed at sbccsummit.org.

While it is widely recognized that SBCC is at the core of development practice, people-centered communication initiatives are often questioned about their effectiveness, impact, and sustainability. In that context, this panel will examine the central role of communication in promoting people-led social and behavior change and will illustrate how SBCC has tackled challenges in areas such as sexual and reproductive health, women's empowerment and gender equality. This session will be livestreamed at sbccsummit.org.

The entertainment industry is by far one of the most powerful and influential industries in our societies today. It shapes trends, public opinion, debates and action. And while SBCC professionals routinely harness the power of entertainment for catalyzing program impact, rarely is the industry consistently considered a key stakeholder in the development community. This is in part driven by the commercial and entertainment first perspective of the industry. But it also reflects the narrow perspective of the development community about who belongs at the table. Yet, there is every reason for the entertainment industry, the CSR (Corporate Social Responsibility) sector and SBCC community to do better at matching up and mashing up. This is especially relevant today as more and more private sector companies, media included, are looking for ways to contribute to addressing the challenges of today's world. The entertainment industry has resources, reach and influence. The SBCC community needs resources, reach and influence to achieve impact. And there are examples, both good and bad, as to how these sectors have played together before. In this Blue Skies season we will explore how SBCC can be more financially and programmatically sustainable in partnership with the entertainment industry. We will: highlight experiences and perspectives across a range of settings and actors engaged in these types of partnerships; discuss the barriers and pitfalls to these partnership models; discuss models and generate action-oriented recommendations on how we can amplify and expand partnerships between SBCC professionals and the entertainment industry. Everyone wins.

Session information coming soon!

Professional communities are a proven means of fostering knowledge exchange, collaboration, and connections among social and behavior change (SBC) professionals. Online and digital platforms enable such communities to have a global reach, overcoming the barrier that diverse geographic locations may pose to partnership, collaboration, and knowledge sharing. This panel showcases four communities of SBC professionals: 1) the SBC Working Group of the RBM Partnership to End Malaria; 2) Boost Community; 3) SBC for Service Delivery; and 4) Springboard. The panel will include three segments: 1) Overviews and lessons learned from each community's experiences; 2) Small group discussions exploring complex online engagement questions; and 3) Plenary and summary of discussions from each group. To start, each community will provide a high-level overview of its mission and model for engaging members and meeting goals, including lessons learned and successes, emphasizing virtual activities. Next, in small groups, participants will explore challenges related to communities of practice and online engagement, including issues around measuring success, ensuring representative communities, maintaining momentum during and post-COVID, and the challenges of navigating multiple online communities. The panel will demonstrate the value of online and hybrid communities. Participants will also be able to reflect on questions shaping the future of meaningful connection in an increasingly virtual world and a waning pandemic. As the world becomes even more connected, virtual community building will be increasingly recognized as essential to connecting SBC professionals worldwide. 

Social norms play an important role in many health and development outcomes and are often a focus of social and behavioral change and communication (SBCC) programs. Over the last five years, over 900 individuals from more than 150 organizations have joined together in a global network of five Learning Collaboratives to Advance Research and Practice on Normative Change (LC) to advance collective knowledge of social norms; what they are, how to measure them, how they influence behavior, and how to implement and scale interventions to address them. LC members have identified an over-emphasis on community-based, small-group approaches to shift social norms and called for action to address this gap. This panel, organized by the LC, will bring together members to discuss approaches to norms shifting that go beyond small group reflection and have the potential to achieve change at a scale that could feasibly reach a tipping point of norms change. These approaches range from the use of social marketing to shift norms, to translating social norms evidence into campaigns to achieve macro-level norm change, and institutionalizing gender-transformative approaches by integration into government policies and structures. There will also be a presentation on a systematic review and meta-analysis of social norms intervention studies aimed at shifting tobacco use.The panelists will address the ongoing debate over recent emphasis on social norms-focused interventions, how they fit into the SBCC field and whether this focus provides undue emphasis on community mobilization and small group reflection.

En el imaginario colectivo existe la percepción de que la televisión mexicana ha promovido una imagen distorsionada de la diversidad sexual. Sin embargo, son pocos los estudios que profundizaron el abordaje de esta temática en las telenovelas. El objetivo principal de esta investigación es analizar los factores que han determinado la inclusión de estos temas, la manera como se han incorporado contenidos o personajes de diversidad sexual en las telenovelas mexicanas y los impactos en la audiencia que han generado cambios sociales y familiares.Analizamos 78 telenovelas transmitidas de 1960 a 2022 en México en las que trataron el tema o incluyeron algún personaje de diversidad sexual. La investigación se desarrolla a partir del estudio de tres perspectivas: la mirada de los creadores y creadoras de las telenovelas; el tratamiento de la diversidad sexual en los contenidos; y, el impacto en la audiencia expuesta a las telenovelas con contenidos de diversidad.Los resultados revelan que cuando los creadores y creadoras de contenidos incluyen temáticas o personajes de la comunidad LGBT+ de una manera real, respetuosa, digna y alejada de estereotipos y farsas, se generan tanto aprendizajes como cambios de actitud y comportamiento en la audiencia expuesta como empatía , aceptación, respeto y aprecio por todo tipo de diversidades. Esta investigación representa una aproximación original para el conocimiento de los factores que influyen en el abordaje e impacto de los contenidos de diversidad sexual en el comportamiento social, familiar e individual para la construcción de una sociedad más justa, equitativa e incluyente.

"Vakeel Babu": A fictional short-film advocating gender sensitization in the Indian judiciaryVakeel Babu is an entertaining, fictional Hindi language short film (with English Subtitles) starring renowned Bollywood actors and expected to release on a prominent digital platform, supported by an on-ground advocacy campaign. Globally, domestic violence cases against women increased sharply during Covid-19, renewing a sense of urgency around ensuring access to justice. Through in-depth primary research with over 120 diverse stakeholders including domestic violence survivors, civil society organizations, lawyers, medical experts, and police across 3 Indian cities, it was discovered that the lack of gender sensitization in the judiciary is a key reason for its inaccessibility. To tackle this, Vakeel Babu was created. It's the story of Shiraz Hassan, a young lawyer, distracted with chasing success through his digital-video channel. He is approached online by an anonymous female victim with a powerful abuser. Will he do justice to the challenge? The film is an appeal to lawyers to take an empathetic, sensitive approach in securing their clients' rights, no matter how unwieldy the system. It is a means to engage multiple stakeholders to create systemic change within the judiciary.Vakeel Babu leverages storytelling to advocate for on-ground change. It is designed to maximize impact by making use of successful SBCC strategies, such as developing the protagonist as a transitional character. The impact campaign includes advocacy with legal groups, law students and law colleges, bar associations, and various multi-media outlets to advocate for gender-sensitive lawyering and to make access to justice more inclusive and equitable.Food, Frustrations, and Family Dynamics: Using Film to Promote Joint Household Decision-MakingImproving women's nutritional status is essential to break the intergenerational cycle of undernutrition. A women's household labor load affects her ability to earn income and the time she has available for self-care and childcare. Male involvement in household tasks and childcare decreases women's labor burden, allows women increased time for optimal feeding practices, and increases fathers' emotional attachment to their children. Joint decision-making between couples has the potential to increase the consumption of, and allocation of household resources to acquire nutritious foods. TOMAK developed a low budget film in collaboration with a local organization, Ba Futuru, which focuses on household decision-making, the allocation of household resources for nutritious foods, and the role of fathers and grandmothers in influencing family nutrition. To assess the effectiveness of the film as an SBCC tool, a questionnaire was administered to audiences prior to watching the film. The questionnaire was re-administered three months later following two film screenings and discussions. Results showed: increased frequency of protein consumption, increased allocation of limited resources to purchase protein foods, improved attitudes towards increased communication between spouses and role of grandmothers in supporting household nutrition. TOMAK demonstrated a low-cost approach to effectively evaluate the impact of quality SBCC products that can support government counterparts to measure behavior change. Results from this film assessment helped TOMAK to better understand how effective its SBCC product is, while providing a basis for discussions with Ministry of Health and partners on how to improve evaluation strategies for SBCC materials going forward.Innovative SBCC interventions through the #BilumCampaign: Harnessing Papua New Guinea's traditional culture to advance gender equality and bodily autonomyHarnessing the idea of the bilum as "surprisingly familiar" the campaign builds on the bilum patterns to reintroduce haus mahn (man's house) and haus meri (woman's house) conversations in safe spaces about social expectations on gender equality, reproductive health and bodily autonomy. We leverage influential elders from PNG for discussions about a modern PNG identity and social norms for men and women, including the need for access to, and information about reproductive health for the health and wellbeing of all Papua New Guineans. Historically, bilum patterns reaffirmed social norms and strengthened trust between generations. For example, the onset of puberty marked by the full diamond bilum pattern was when younger girls entered a Haus Meri (woman's house) to learn about their bodies and build their social network. Today, knowledge of how to "read" the bilum has almost disappeared, as have the conversations that once reaffirmed women's social authority and sisterhood. When such traditions are lost, cultural identity is also at risk, making the development journey more difficult. By leveraging past wisdom to recreate safe spaces for reflection ahead of the country's 50th anniversary, the Bilum Campaign empowers a generation of Papua New Guineans to reconnect with their original vision for development and wellbeing.NIAMBIE! - Tell me!"Niambie!" Or "Tell Me!", as it is translated into English is a nationwide youth centered radio show in Tanzania with a strong and growing social media presence. We focus on delivering gender transformative content. Utilizing multiple platforms, we encourage discussion on topics relating to promoting gender equality, including challenging the idea that specific careers should be assigned to specific genders. We get our audiences to tell us their views, so we can build on them, address them and if necessary, correct them. So that after consuming our content they leave empowered and knowledgeable. Our weekly radio show airs on Saturday. Each week we tackle a different topic that highlights issues of relevance going on in our community, addressing and challenging any norms which hinder gender equality. Norms which we have identified to be prevalent through our research. We then use testimonials from relevant sources, SMS's and comments from our audience, which we read out on our shows, as well as experts to provide a well-rounded, solution-based show. In addition, we host Community Live Events which bring issues facing the community directly to them. A nationwide survey consisting of 4005 participants, in 2020, shows us that radio and mobile phones are the main media used in Tanzania, this is one of the motivations to having a multimedia approach. Research suggests that the public like consuming entertainment, comedy, and drama the most, among other things. Therefore, we try and package our content using these formats to have better reach, engagement, and impact.

Empathy is the keystone of effective provider behavior change (PBC) initiatives. Empathy, in the context of PBC, is the cultivation of a deep understanding of providers: motivators, challenges, facilitators, and realities that impact their work and daily lives. Placing empathy at the center of PBC processes (research and programs) fosters genuine understanding of the diverse factors influencing provider behavior and what providers need to deliver quality care. Equipped with an understanding of provider needs, desires, and realities, stakeholders can work together with providers to support positive provider behavior and ultimately improve the quality of care and client health outcomes. Breakthrough ACTION, Beyond Bias, and ThinkPlace will share examples of placing empathy at the heart of PBC initiatives. Breakthrough ACTION will share a new toolkit that provides an empathetic process for identifying, prioritizing, and addressing provider behavior. Beyond Bias will share work in humanizing bias by building empathy, giving social affirmation, and providing concrete support for behavior change in Tanzania, Burkina Faso, and Pakistan. ThinkPlace will share its efforts to improve prenatal visits in Mali by using empathy to foster a sense of mutual understanding and respect between and among midwives and pregnant women. Attendees will learn about a range of empathy-first approaches used in formative research, program design, and programmatic response. Attendees will also be introduced to an empathy checklist to guide their PBC work. Finally, attendees will gain experience placing empathy at the center of this work through hands-on interaction with each group's PBC tools.

Schistosomiasis is a water-borne, neglected tropical disease (NTD), affecting over 200 million people worldwide, causing cognitive impairment and stunting in children, inflammation and organ damage and, if untreated, infertility, liver fibrosis and bladder cancer. People are infected during routine domestic, occupational, and recreational activities, which expose them to infested water. It is linked to lack of access to safe water, sanitation and hygiene (WASH), involving multiple sectors.The World Health Organization (WHO) roadmap for NTDs 2021-2030 set the target of schistosomiasis elimination as a public health problem by 2030 and interruption of transmission in certain settings. It emphasizes the need for multisectoral planning and coordination across Health, WASH, Education, Agriculture and other sectors and for community engagement and behaviour change to achieve the roadmap 2030 goals.Large-scale treatment interventions for at-risk populations are the cornerstone of efforts to prevent schistosomiasis morbidity. This approach is proven to control schistosomiasis and reduce the prevalence of infections but has not led to elimination. Behaviour change is recognized as a critical component for schistosomiasis elimination, yet it remains under-resourced, and under-implemented. Scale-up of multisectoral coordination mechanisms, bringing together health, education, community engagement, WASH and environmental measures, is crucial to address structural barriers and enable behaviour change. In this panel we will present case studies from Ethiopia, Zanzibar and Uganda and discuss approaches and learnings to implementing multisectoral coordination and community engagement to create an enabling environment for effective behaviour change, within and across communities, for sustainable disease elimination.

Gender norms govern the behavior of men and women in society, and often affect behaviors across health domains. Research also suggests that norms may be reinforced during a crisis, for instance, the COVID-19 pandemic. As such, there is a need to ensure continuity in sexual and reproductive health (SRH) during crises and programs need to adapt their strategies, especially for very young adolescents (VYA) - individuals aged 10 – 14 years.To this end, the objective of this panel is to present and discuss the lessons learned from COVID-19 adaptations of VYA SRH programs and advance the knowledge base on effective approaches for reaching this vulnerable and underserved population with critical SRH information and health services during crises such as the pandemic or other humanitarian disasters. Speakers will also share information on various programmatic approaches including using gender-transformative strategies.The panel brings together program implementers and evaluators of VYA SRH programs in the Democratic Republic of Congo (DRC), Zimbabwe and multiple other countries in the world. Speakers will share strategies, challenges and lessons learned on (1) a print adaptation of the sports-based SKILLZ Core program in Zimbabwe, (2) a radio and television adaptation of the classroom-based national Family Life Education program from a gender norms-shifting SRH intervention (Growing up Great! program) in DRC, and (3) the Dance4Life program in Indonesia, Pakistan, Ghana, and Kazakhstan.

Session information coming soon!

Immunization services have historically focused on supply and delivery, with insufficient attention on the sociobehavioral factors that impact confidence in, uptake, and demand for vaccination. More recently, immunization inequities have highlighted the critical role of demand generation and the need for people-centered models for vaccination that enhance service access, quality and accountability. The common element between these two components is the immunization service experience. Frameworks are needed that consider and respond to both health worker and client needs on immunization service delivery, and that emphasize the importance of community engagement to nurture positive social norms around vaccination. Centering the health worker, client, and community in immunization service delivery closely aligns with the focus on people-centered commitment and demand emphasized in the Immunization Agenda 2030, and with the Gavi demand framework pillar on Service Quality and Accountability. Since 2019, the Service Experience Workstream of the Global Vaccination Demand Hub has sought a common and detailed understanding of people-centered service experience for immunization. In this preformed panel, presenters will introduce the concept and key components of immunization service experience; share real-life examples of caregiver and health worker journeys to immunization via a multimedia platform; and explore how the health system, health worker, and caregiver contribute to people-centered immunization services. Participants will explore ways to address issues around individual components of the immunization service experience and how to reorient systems and services to build and sustain demand for immunization.

Gross inequities in COVID-19 vaccine access have been paralleled by inequities in access to reliable information. Effective social listening can enable understanding of people's concerns and information needs and track misinformation in real time. However, social listening is often equated with social media listening. With half the world digitally disenfranchised, this can only exacerbate data and information inequities. UNICEF has been facilitating vaccine social listening programs at global, regional and country levels which access both online and offline conversations. The Vaccination Demand Observatory (VDO), a global collaboration led by UNICEF, has been strengthening capacity in over 20 countries across 5 UNICEF regions. Early experience has highlighted: disparate levels of organization and resourcing of current program; a pivotal role for the social analyst and need for capacity strengthening across other functions; the potential impact of targeted, evidence-based, context-driven vaccine messaging through digital channelsTaking a dynamic approach this panel will collect and synthesize insights from participants on how to build and strengthen equitable and effective national health-focused social listening mechanisms. Participants will identify feasible and impactful actions to enable coordinated social listening to the public discourse on vaccines, including access to online and offline conversations and tight coupling of listening to RCCE through real-time actionable insights and recommendations. Primary outputs will be a refined and adaptable model for a national social listening mechanism, a recommended phased approach to integrating such a system into national routine health programming, and actionable insights to enhance current SBCC.

The move to digital SBCC began pre-pandemic and is still relatively new territory for some donor and practitioner organisations. In combination with traditional media channels, platforms such as Instagram, WhatsApp, YouTube and Facebook have expanded the SBCC ecosystem. Monitoring, evaluation, research and learning (MERL) for digital SBCC is equally a rapidly evolving field and presents a number of methodological, technological and ethical challenges. It also provides opportunities to gain a more nuanced and sophisticated understanding of audiences and their evolving needs, their engagement with online/social media, and of behaviour change pathways and impact. This panel focuses on SBCC for reproductive health and draws on investments that are testing and evaluating digital media platforms as a promising intervention for improving adolescent reproductive health, especially driving modern contraceptive prevalence rates, demand and demand satisfaction. Using a talk show-style format, a facilitator from iMedia will host a semi-formal discussion amongst four panellists who represent programmes in East and West Africa, and in India. The host will introduce panellists and invite them to compare and contrast their MERL goals, approaches and tools, challenges and lessons learned, in an iterative and interactive way. The host will also invite the audience to contribute relevant ideas and experiences and to engage with panellists both during and after the discussion.This panel will open up a conversation about selecting strategies and tools for MERL of digital SBCC through sharing of experiences and lessons, with the aim of informing and progressing understanding amongst researchers, implementers and funders.

More information coming soon!This session will be livestreamed at sbccsummit.org.

Grab your lunch and join Quilt.AI as they demonstrate demonstrate how dashboards powered by search data can help you build and monitor behavior change campaigns.This session will run from 1:00 PM to 1:45 PM. Hosted by:

This will be a participatory discussion, open to all, with no set speakers or speeches - a Summit wide open dialogue on the state of our common field of work (where are we at) and what we need to do to improve our scale, impact and relevance (what should we do). There will be an advance survey to consult participants; gather views and opinions on the major issues we share; and identify possible areas for action. The results will inform the Town Hall focus and structure.This session will be livestreamed at sbccsummit.org.

We are in the midst of a fundamental shift where conventional ways of identifying and solving problems are falling short of changing uptake of primary health services. The interconnected nature of social norms, behavior change, health systems and community systems requires multidimensional tools to both diagnose and intervene. This points to a need to think in systems of root causes and systems of solutions.Systems thinking and systemic design, key methodologies in human-centred design, provide a solution-oriented view of challenges in terms of wholes and relationships. The purpose is to activate previously overlooked connections and leverage points, including nudging and normalizing behaviour.The session will introduce hands-on tools to analyze complex challenges and co-create solutions through multiple systems mapping methods. This methodology is uniquely suited for situations where health services are available but a subset of the intended population is not actively seeking them. Therefore, groups will work through example scenarios to increase community uptake of primary health services. It also emphasizes both the perspective and participation of the people we are trying to serve at every step - including the services, institutions and communities that surround and influence them. The session will continually switch perspectives - covering barriers to seeking (caregiver), supporting (leader/family), and supplying (health worker) primary health services and the lives and lived environments surrounding these perspectives. 

So many of today's most urgent social justice issues are "wicked" problems with many contributing actors and factors. How can SBCC be used to attract new, cross-sector allies to strengthen campaigns that address disparities of health and wealth? Join veteran practitioner and climate action organizer Sara Isaac for a 2-hour workshop on how to strengthen SBCC campaign design with "outside-the-box" thinking to identify unexpected cross-sector audiences to support your behavior change goals. Sara will begin with a brief overview of her work with the U.S. Centers for Disease Control and Prevention to develop a national communication framework on the health impacts of climate change and to empower local health officials to identify unexpected allies using the Climate and Health: Guide for Cross-Sector Collaboration handbook. Sara will then lead participants through a series of hands-on activities to build their understanding of how to use SBCC principles to identify and target cross-sector audiences who can address power disparities and structural inertia to advance social justice goals. Participants are encouraged, but not required, to come prepared to discuss an SBCC initiative they are currently designing. Participants will leave the workshop with a campaign design framework for incorporating unusual cross-sector allies into future SBCC initiatives.

We know that information doesn't always lead to behavior, that teaching about the benefits of healthy behavior may help an individual want to do something healthy, but there is frequently a gap between that intention and action. Behavioral science principles - specifically behavioral economics - show that the gaps between intention and action are predictable. Since they're predictable, we can identify them and then design programs to account for them, meaning programs that incorporate BE can make it easier for people to act on their intentions to do healthy behaviors. This hands-on, case study-based workshop will do just that - actively build practitioners' capacities in behavioral design by showing how to apply behavioral economics to improve (1) understanding of human behavior and (2) program design, as well as how they can lead their clients through a similar process for improved co-design. The workshop will lead participants through a behavioral case study of their choosing using open-source materials in behavioral economics that are not widely used in global health. The first hour of the workshop will show participants how BE principles will increase their understanding of behavior and how to identify the predictable gaps between intention and action. In the second hour participants apply BE principles to program design to overcome or mitigate the predictable gaps and move their clients to action. By the end of the workshop, attendees will have designed their own rough intervention to address a specific outcome and behavior they want to improve using behavioral design.

How can young people be empowered to understand social issues affecting their communities and use evidence to advocate for change? This workshop guides participants through how to conduct a rapid community online interaction analysis (RCOIA) to work with young people on gathering community insights on a public health or other social issue and developing evidence-based recommendations for public authorities. As part of the workshop, we will share the RCOIA toolkit developed in partnership with the World Health Organization.A first principle of the RCOIA is that researchers need to collect and analyze data in spaces where marginalised groups feel most comfortable expressing themselves. A second principle is that group members must lead efforts to study, report on, and recommend interventions for their own communities; this is particularly true for young people, who are often excluded from having a voice in policy decisions.In this workshop, academics, public health professionals, and others working in social and behavior change learn: (1) How to design and deliver a "crash course" for young people on classic behavioral research and digital methods; (2) How to guide young people as they manage fieldwork, articulate findings, and develop recommendations; and (3) How to center young people as drivers of advocacy efforts by helping them to share their findings and recommendations with decision makers. This workshop will use examples from a project using RCOIA methods to build adolescent vaccine confidence and demand but the skills can be adapted and applied to other social issues affecting young people.

Despite the success of implementing co-design approaches in SBC, there is an innate opportunity that hasn't been yet exploited during the ideation step of a Human-Centered Design process. The idea generation step in the process is where teams practice divergent thinking to think widely and openly about design possibilities. Over the past years, many international development projects have worked with HCD in tackling SBC in health-related challenges. During a multitude of ideation sessions, a wide set of ideas have been generated, some of them, the most interesting and the ones that had the greatest potential of impact were transformed into prototypes and tested with users. After they were tested, some of the prototypes were discarded and only the desirable ones made it for further refinement, testing and only few ones were implemented. This iterative process de-risks the implementation by ensuring that the user validates the intervention before it is scaled-up.Imagine this process taking place in multiple countries, for the same health area and same key populations for many years. Why do we keep generating ideas from scratch if there's potential of adapting successful interventions to ensure the local relevance in different contexts? During this skills-building session, we'll explore a set of methodologies to learn how to strengthen and re-frame ideas, problems, or opportunities in relation to different contexts, social norms, religious preferences, access to resources, etc. 

Poor diets is one of the biggest challenges facing the world today. Ending poor diets is a goal linked with some of the world's most pressing challenges; bold action is needed from all sectors and actors, even beyond the nutrition community. As producers and policymakers improve the equitable supply of nutritious food, social and behavior change (SBC) practitioners have a critical role to play in increasing demand for healthy diets and food. This requires expanding and refining approaches to create the desire for nutritious foods, which people grow, purchase, and eat.Proven marketing techniques from the private sector can accelerate the impact of SBC activities to better generate demand-and reduce the inequities-in underserved communities. SBC practitioners use many of the best practices already, such as formative research to understand the audience, but they could do more with these marketing techniques, such as identifying key insights to inspire change. This session will give participants a hands-on opportunity to identify and apply insights to generate demand for healthy diets or for any other aspect of healthy living.

Cette séance sera offerte en anglais et en français. // This session will be delivered in both English and French.Cet atelier vise à faire découvrir aux participants le curriculum de formation « Chaque femme est une leader ». Le projet « Girma » est mis en œuvre dans le sud de la région de Zinder au Niger. Dans cette zone, les femmes sont peu présentes dans les structures de gouvernance communautaires, et lorsqu'elles sont présentes, elles occupent rarement des postes de leadership. Le curriculum « Chaque femme est une leader » est l'un des piliers d'une approche multisectorielle, dont le but est d'aider les femmes membres des structures à atteindre des postes de leadership. Les effets intégrés de cette formation avec les autres éléments de l'approche multisectorielle ont fait en sorte que pendant sa première année de mise en œuvre, 289 femmes (au lieu des 75 prévues !) deviennent présidentes ou vice-présidentes de leurs structures respectives.Cet atelier est conçu comme une mini « formation des formateurs » de « Chaque femme est une leader ». L'approche principale sera l'« apprentissage par l'expérience », qui permettra aux participants d'essayer en première personne les jeux et les exercices typiques de la formation. A travers une alternance de sessions théoriques et pratiques, suivies par des temps consacrés aux questions/discussions, les participants découvriront la formation, se familiariseront avec ses concepts et approches-clés ainsi qu'avec ses aspects pratiques de mise en œuvre, et auront l'occasion de discuter sur comment ce curriculum peut être adapté à d'autres contextes/projets. L'atelier pourra être facilité en français et anglais à la fois si nécessaire.This workshop aims to introduce participants to the "Every woman is a leader" training curriculum. The "Girma" project is implemented in the south of the Zinder region in Niger. In this zone, women are not very present in community governance structures, and when they are present, they rarely occupy leadership positions. The "Every Woman is a Leader" curriculum is one of the pillars of a multi-sectoral approach, the aim of which is to help women members of the structures to achieve leadership positions. The integrated effects of this training with the other elements of the multisectoral approach ensured that during its first year of implementation, 289 women (instead of the 75 planned!) became presidents or vice-presidents of their respective structures. This workshop is designed as a mini "training of trainers" of "Every Woman is a Leader". The main approach will be "experiential learning", which will allow participants to try out the games and exercises typical of the training in first person. Through an alternation of theoretical and practical sessions, followed by time devoted to questions/discussions, participants will discover the training, become familiar with its key concepts and approaches as well as with its practical aspects of implementation, and will have the Opportunity to discuss how this curriculum can be adapted to other contexts/projects. The workshop can be facilitated in both French and English if necessary.

Most public health interventions are siloed and do not match demand creation with supply of innovative life saving products. Although Social and Behavior Change Communication is focused on the demand side, it is imperative to understand and explore supply side challenges in the communication strategy to ensure that the behavior change outcomes are sustainably achieved. CCP conducted research on behalf of Unilever in 2020 to understand key factors for successfully scaling social impact. The approaches included case studies of behavior change interventions in Indonesia, South Africa, Uganda, Tanzania, India and net mapping and latent class analysis of over 800 micro retailers in Kenya.The research results revealed that key pillars for scaling included Competitiveness, Capacity, Capability, Communication & Collaboration (The 5 Cs of Scaling).The recommendation was a pathway for scaling behavior change which included Mapping key influencers in the ecosystem, Positioning for optimum diffusion of desired behaviors and Gearing supply to match the exponential growth in demand summarized as the MPG(Mapping, Positioning, Gearing) framework.The 5Cs and MPG frameworks provide systemic tools for planning sustainable behavior change and a common language with collaborators that balances both demand and supply side dynamics that will ensure equity, access and affordability of health products and services.

Part of Entertainment Education's power for behavior change is how the audience can come to care about characters, identify with them, mentally rehearse to modeled behavior and begin to emulate it. Many programs globally have proven this concept. A 2018 Summit theme was how the EE experience could be deepened by social media/transmedia approaches that extend the ways audiences can encounter and engage with the characters in more traditional EE formats. Instead, short form social media are becoming the preferred medium instead of, not in addition to, mass media-based story telling. Why? Are they less expensive/time intensive to produce? Are producers pandering to shorter audience attention span? What effect does this have on the processes of identification, empathy, and narrative cohesion? What is lost in translation to these newer approaches and what is gained? Are these formats simply raising issues but not allowing a purposive story to unfold or do they put narrative construction into the hands of audiences to develop according to their own needs? Does this enhance or undermine how audiences view the complexity of behavior? Does this affect how learning leads to action? How should EE continue to evolve in the new digital environment?

When Social and Behavior Change (SBC) and Service Delivery (SD) projects work together, health outcomes improve. Until recently, partners lacked a systematic framework and a joint understanding of precisely how SBC can strengthen service delivery. The Circle of Care Model was developed to create a common reference for the integration of SBC and SD activities. This conceptual framework demonstrates how SBC can be used across the service delivery continuum – before, during, and after services – to improve health outcomes and reduce health inequities.The Circle of Care model is human-centered, placing the needs, perspectives and wants of clients and providers at the forefront of program planning. The model shows how SBC can be used at each stage of the service delivery continuum. In the Before Stage, SBC motivates clients to access services by generating demand, creating an enabling environment, and setting supportive norms. In the During Stage, SBC improves the client-provider interaction by empowering clients, improving provider behavior, and building trust. In the After Stage, SBC boosts adherence and maintenance by enhancing follow-up, supporting behavioral maintenance, and reinforcing linkages between facilities and with communities. The end result is more effective service delivery programs that meet the needs of the audiences and contribute to improved health outcomes.This panel highlights practical applications of the Circle of Care model and facilitates discussion around how to use the model in participants' contexts. It prompts discussion around the need for SBC and SD partnerships and collective action for improved health outcomes.

Revolutionary technologies are transforming this world, the people in it, and the decisions they make every day. Emerging technology is continuously opening doors to ideas, worlds, and experiences that were never possible before. This "Blue Sky Session" will bring together a unique set of people to discuss the possibilities for the future of SBC in a world of frontier technologies. What does social and behavior change look like when interventions are augmented with artificial intelligence? What does behavior look like after interventions simulated in a 4D immersive environment? How do social structures change when knowledge becomes democratized through decentralized technology? With vast advancements in biotechnology, will we be able to make behavioral changes at the cellular level? What if you could select to remove a gene linked to addiction or obesity; what if you could add a gene linked with emotional intelligence? This session will demonstrate new frontiers in technology as it relates to SBCC, asking the hard questions around ethics, and stimulating a discussion around where technology is leading SBCC to new possibilities. We know that digital divides exist between genders, remote and urban locations, and different countries worldwide. During this session, the panelists will discuss the issue of a widening divide as technology becomes more evolved and sophisticated.

The purpose of examining in depth how faith-based entities and narratives can contribute to social and behavioural change in the MENA region, with a particular emphasis on social and gender norms. The side event will also be an opportunity to share good practices where faith-based organizations have responded to gender norms and harmful practices in the region.

The COVID-19 pandemic brought fresh attention to the ways that misinformation and disinformation influence vaccine demand. The role of social media algorithms in turbo-charging the spread of rumors and falsehoods is in the spotlight as never before. There have also been new opportunities to understand the real-world concerns of communities and to engage with them using digital tools. Just as trusted messengers play a key role in shaping offline community dialogue on vaccine safety and efficacy, online influencers are also well-placed to develop and deliver impactful information to vulnerable groups. This session will discuss examples from polio, routine immunization and COVID-19 of how this dynamic field can be used to counter misinformation and build demand.

The purpose of this side event is to bring together a diverse audience of external (to UNICEF) stakeholders representing a spectrum of the private sector and members of the SBC community, to discuss and generate ideas for innovative programming, service delivery and community engagement by understanding and hearing more about approaches that have worked for the private sector.

This session will invite practitioners, researchers, government representatives, donor representatives, and civil society members to debate how power and influence shape whether equity and social determinants of health (SDOH) are explicitly considered in the funding, design, implementation, and evaluation of social and behavior change (SBC) programming. The panel will examine how power dynamics and resource distribution and allocation shapes who participates in the design and decision-making process and benefits from SBC programming by using an intersectional lens that unpacks patterns of oppression and privilege that give rise to disparities in access to and use of family planning and reproductive health (FP/RH) information, services, and products and subsequent health outcomes. Panelists will explore how best to shape FP/RH investments and design SBC programming to intentionally and systematically address equity and SDOH and effect social and structural change while building support and deepening multi-sectoral partnerships and coalitions. For too long, most programming has benefited those in higher wealth quintiles who experience fewer intersectional disadvantages, leaving many without access to quality information, services, and products and the ability to realize their full potential of health and well-being. The field of SBC has a unique role to play in this space as well as a responsibility to be more intentional about equity in programs globally.

More session information coming soon!

In recognition of the success of SBCC in other disciplines there has been an increasing focus on how media and communication can be used to tackle social and behaviour change in relation to peacebuilding and conflict prevention (e.g. by influencing norms around dissent, dispute resolution and the use of violence, including gender-based violence). There is emerging (but limited) evidence of the success of SBCC approaches in this field. However, some media interventions have had unintended (negative) consequences and it calls for more research on the mechanisms underpinning impact of media interventions. Recent assessments and research examining EAI's SBCC in CVE work in Nigeria and Burkina Faso have assessed what media programming interventions are most effective at sustaining interest and creating new beliefs and behaviors to transform violent extremism.Equal Access will present learning about what we know what works in positively affecting attitudes, behaviors and social norms in VE-affected environments, supporting practitioners, policymakers, donors, governments and other decision makers to consider how to use SBCC to accelerate transformational change and build resilience to the potential upheaval of violence, support gender-inclusive peacebuilding and reduce violence against women.  

This panel brings together researchers, practitioners, and funders to a) reflect on the gender norms that regulate or control girls' sexuality and their role in reinforcing the practice of child early and forced marriage (CEFM) and b) determine how we can attend to these norms as part of both systematic- and SBCC-based efforts to address CEFM. This session will allow conference-goers to engage with research conducted in three different high-CEFM communities in India, Bangladesh, and Honduras. We suggest that restrictive gender norms around girls' sexuality span all three contexts and jeopardize interventions to address child marriage. In India, we explore how increases in support for educational attainment among girls, often cited as a critical approach to preventing CEFM, can be instrumentalized to make girls more eligible for early and forced marriages. Similarly, in Bangladesh, we present how the restrictive norms that continue to surround girls, even as their educational attainment increases, can put them at heightened risk for CEFM as they push against boundaries erected to control their sexuality. Finally, in Honduras, we present the concept of 'marianista' gender norms and illustrate how the inflexibility of these norms, which expect girls' passivity, supervision, and regulation, serve to push many adolescents toward early marriages. We conclude that SBCC approaches must reflect an understanding of the specific norms surrounding the behaviors targeted and be designed to address them through multi level approaches. SBCC strategies that attempt to address CEFM without an understanding of these norms will be less impactful.