Morning Plenary

Local, Ancestral, and Cultural Approaches to SBCC 

This session explores how Indigenous, ancestral, and traditional knowledge systems shape social and behavior change communication. Drawing on perspectives from Latin America and the Caribbean, Africa, Asia, and beyond, participants will examine how local cultures, worldviews, and lived experiences influence understandings of development, social justice, and well-being. The discussion will consider how diverse knowledge traditions can inform SBCC practice and expand the ways change is understood and advanced across different cultural contexts. 

Confirmed Speakers:  

Gideon Too, VP Busara  

Soraya Bayuelo, a storyteller driving cultural change in Colombia  

Yutsu Maiche, Indigenous communicator, aspiring filmmaker, musician from Ecuador 

Adebayo Fayoyin, chair, African Society for Social and Behavior Change 

Omayra Casamá, Indigenous social worker, human and territorial rights advocate, and founder of the Emberá Women Artisans Association (AMARIE), Panama  

Moderator: Lorenzo Vargas, Director of Programmes, WACC-Centre for Communication Rights