Somalia faces one of the world's highest maternal mortality rates, 563 per 100,000 live births, with a lifetime maternal death risk of 1 in 22. Persistently high fertility (6.2–6.9 children per woman), low modern contraceptive use (1%), and strong cultural and religious norms exacerbate poor reproductive health outcomes. Against this backdrop, the Johns Hopkins Center for Communication Programs (JHCCP), under the Women's Integrated Sexual Health (WISH) 2 program, implemented faith-aligned Social and Behavior Change (SBC) interventions to increase acceptance and uptake of family planning (FP) services in Somalia. Using Human-Centered Design (HCD), JHCCP conducted a needs assessment through qualitative inquiry to explore social and gender norms influencing FP behaviors. Findings identified religious leaders as trusted influencers, prompting a co-design process that reframed "family planning" into the culturally acceptable concept of "birth spacing." Through sermons, radio programs, and community dialogues, leaders helped normalize FP discussions, while engaging men as allies. Concurrently, healthcare providers received
Empathways training to build trust, strengthen counseling skills, and engage youth. Results revealed significant increases in youth visits to Benadir health facilities, a rise in male condom uptake from zero to 470 within three months, and greater male participation in FP conversations. Providers reported improved confidence and capacity to counsel young clients, while communities expressed enhanced openness toward FP and SRH discussions. This experience underscores that reframing FP within faith-aligned narratives and co-creating with religious leaders can effectively shift norms, build trust, and enhance service uptake, even in fragile, religiously conservative communities.